Content Standard

JANUARY 11, 2016

The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts. For one, all are B2C brands with younger target audiences.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Content Standard

JANUARY 11, 2016

The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts. For one, all are B2C brands with younger target audiences.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms. Here are seven outbound marketing channels to get you started: 1.Traditional

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. If there’s one top trend in media today, it’s video. In June 2016, Facebook’s vice president for Europe, Nicola Mendelsohn, even predicted that Facebook would be “all video” in five years.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But here is the complete list, separated by B2B and B2C, in no particular order. Because these guys get the power of effective storytelling. Adobe CMO.com.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Content Standard

JUNE 12, 2015

As marketers embrace video and mobile advertising as pathways to Millennials , next on the list is identifying which formats and channels are most effective in catching this crowd at the right moment and motivating them to come back for more context in the future. They are short. They are affordable.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

Content Standard

MAY 24, 2018

B2C marketers have all the fun. After all, B2C marketing is all about being relatable and entertaining, while boring whitepapers and PowerPoint presentations are typically what passes for visual content in B2B marketing. Videos are probably one of the first visual marketing formats that a marketer would think of. ” HP Inc.

B2B Marketing 73

B2B Marketing Content Marketing Brand Identity Branding 73

Vidyard

FEBRUARY 2, 2015

The Content Marketing Institute found in its latest B2B and B2C studies for 2015 that brands use between 11 and 13 formats and channels to reach an average of 4 distinct audiences. According to the Cisco Visual Networking Index , consumer video traffic is projected to represent 79 percent of all online traffic by 2018.

Video Marketing 51

Video Marketing Brand Identity Branding Paid Search Agency 51

nDash

DECEMBER 7, 2020

I’m a professional writer with experience writing online catalog copy, video scripts, web pages for everything from home decor to construction company websites, and how-to articles on dozens of fresh DIY topics. Area of expertise: Film and television. New mothers. Chat with Jennifer on nDash. . Photography. Caitlin Lemon . “Hi,

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2017 winner in the "Video for the Web -- Travel" category. 3) B2B Marketing Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Marketing Insider Group

MAY 31, 2021

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. Instagram, especially, is where Nike shines – sharing inspiring images and videos of people working hard to achieve their goals and dreams. The Best Brands on Social Media Today. It helps teams communicate effectively and collaborate online.

Social Media 293

Social Media Examples Media Brand Identity 293

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

APRIL 9, 2020

Here’s a video-format story they created to highlight how PayPal scaled their support services to keep up with rapid growth using Genesys products. You’ve seen television stations broadcast coverage in real-time for years, now brands can do it too. This content format goes beyond serial storytelling and news reports.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

DivvyHQ

OCTOBER 30, 2017

That’s for stand up comedians, “fun” brands like Skittles and B2C football commercials, right? And every single person on the planet can connect with comedic storytelling on some level. Consider developing a monthly round-up of videos, jokes, memes, or Gifs subject matter that hits home with your audience.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

Scoop.it

FEBRUARY 11, 2021

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) You can make your marketing campaigns more impactful and make a positive impression on the audience by adding videos. on a daily basis, but how many of them do you remember precisely? Source Source.

Campaigns 99

Campaigns Paid Search Agency Content Ad Exchange 99

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Examples 99

Examples Marketing AI B2B Marketing Content Marketing 99