Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. She’s the Senior Vice President of Communications, and sometimes PR people get a little flack for being on social media. We couldn’t do it without them!

Activities 130

Activities Multi-Channel Social Media Stats 130

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. B2B buyers value peer connections above all else.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? News feeds. Search engines.

Public Relations 48

Public Relations Tips B2B RSS 48

B2B Marketing Savvy

SEPTEMBER 21, 2009

The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems. Twitter for B2B, Specifically. B2B Case Study: PR. B2B Case Study: Barriers & Lessons. B2B Twitter Case Study.

Social Media 40

Social Media Twitter Research Media 40

B2B Marketing Savvy

JULY 23, 2009

Popular Posts: Creative Brief: Who Needs Them? Twitter Branding Hijacking Email Scoop: SavvyB2B@gmail.com. two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish.

Twitter 40

Twitter Television marketing PR Social Networks 40

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. THE BONUS ROUND. (Video) Kevin Spacey explains Twitter to Letterman. Business Week: “Twitter Dominates CMO Social Network Plans&# . .

Twitter 40

Twitter Facebook RSS PR 40

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. As a result, customers, partners and yes competitors had been “following” the Twitter feed even though the company did not know and no one was tweeting. Cool – new business! It gets worse.

Twitter 40

Twitter Advertising Agencies Paid Search Agency Intent 40

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.

Case Study 40

Case Study Case Studies Barriers Buzz 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Consider these 5 B2B marketing tips for press release success: 1. Update your email marketing strategies – Targeted email marketing is still a B2B favorite.

Press 48

Press B2B Marketing Tips B2B 48

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Where is the relationship building?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

B2B Marketing Savvy

OCTOBER 29, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. For B2B, Twitter catalysts group very naturally into predictable categories. Twitter and buzz opportunities move faster and break the mold.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Then you dash to Facebook to see what’s going on there. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Comment away!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

B2B Marketing Savvy

AUGUST 3, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? W/in Word, select “Twitter” and then right click. .

Advertising Agencies 40

Advertising Agencies PR Public Relations RSS 40

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. But to get more specific, what constitutes a good b2b tweet?

Twitter 20

Twitter Web 2.0 RSS B2B 20

Convince & Convert

JUNE 14, 2013

The RSS feed is: [link]. Most of their business is B2B, but about 18% of it is B2C, and that’s where Greg started out. ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. From Cision , a free online content marketing kit. Listen Now . Find us on iTunes: [link].

Skype 118

Skype Social Media Communities Case Study 118

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. You're almost to the point of sale.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg Media PR 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation.

Social Media 40

Social Media Digg PR Media 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Visits are up.

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Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof.

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Marketing Savvy

SEPTEMBER 22, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Savvy

NOVEMBER 16, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Because of the tradeshow/conference, hashtags/keyword for Twitter were extensively used. Posted in Marcom for B2B, Twitter Tagged: Blogging, HPC, SC09.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40