Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Needless to say, he has some serious street cred in B2B tech.). In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” But just producing quality content is not enough.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” But just producing quality content is not enough.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Smashmouth Marketing

AUGUST 18, 2010

The minute you stop thinking about driving performance is the minute production and quality drops, and a minute lost is a minute you'll never get back. There are several ways that you can keep your B2B appointment setting team cranking and happy, too. If your team is happy, they’re going to be executing at a higher level.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSquared

SEPTEMBER 19, 2018

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions]. For B2B business, the best social media platform is LinkedIn. Missed the webinar?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” But just producing quality content is not enough.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

Digital B2B Marketing

JUNE 26, 2012

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. Your product name? Recognition of brand or product attributes? Affinity for your product?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Hubspot

NOVEMBER 14, 2018

For many years, B2B companies have executed their inbound sales funnel the same way. Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. Enter the Product Qualified Lead. What is a product trial?

Top of Funnel 73

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 73

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions] 1. For B2B business, the best social media platform is LinkedIn. Missed the webinar?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions]. For B2B business, the best social media platform is LinkedIn. Missed the webinar?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. Review my landing pages to make sure they create the proper experience for those that find them, filled with content in the order that is right for them, and not filled with information about my company or product. Focus on the quality of my leads, not the quantity.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. Jigsaw- Data Cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

SalesIntel

JUNE 23, 2023

Welcome to the fascinating world of B2B data! The foundations of the B2B data industry began in the mid-to-late 1990s, with companies like Dun & Bradstreet and InfoGroup paving the way. The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 3: Create a Customer Social Network & Product Social Network. Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Now, this isn’t just a renamed Jigsaw. So, how do you bridge the social divide? Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. me-too products. Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Leadspace

JANUARY 4, 2017

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JUNE 23, 2010

The Salesforce.com product team was paying attention to that change. Chatter changes that by creating a story around your prospects, customers, competitors, content and products. Product management can pick up on trends as they develop, instead of playing catch-up to competitors. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. Let’s consider your options: List Rental.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Adobe Experience Cloud Blog

JULY 15, 2011

Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Tuesday, August 30, 5:00 p.m. – 6:00 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 27, 2010

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. That insight enables sales to act as experts in the product selection process instead of negotiators.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. Optimize these pages for the terms you identified.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

If you want to attend the largest party at Dreamforce (think huge) you’ll need to register for this one sponsored by Marketo, Hoovers, Jigsaw, Pedowitz Group and more! Don’t just bring your product questions; bring your best practice and process questions to be answered by your peers. The second best place?

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. This is besides the fact that the pressure to produce a large volume of conten t causes B2B companies to worry if they are properly bridging the gap between quality and quantity.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. This is besides the fact that the pressure to produce a large volume of conten t causes B2B companies to worry if they are properly bridging the gap between quality and quantity.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Kapost

OCTOBER 31, 2016

Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 1) Customer Relationship Management (CRM). Example: Jive-x.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week, we do this show, and are featuring some of the best and brightest minds in B2B sales and marketing. Today, Paul, we actually have a little bit of B2B royalty here.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Since then, the product has grown fast, with over 60,000 companies (almost 70% of their customers) turning Chatter on, including Dell who has the broadest adoption with 113K users (100K of which follow Michael Dell). Marc didn’t stop there though, he continued by announcing Chatter.com, a public version of the social network.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40