Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

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Curation Enterprise Management B2B Marketing Work Management 40

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). There's even a Google Maps mash-up to show author locations. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Webbiquity

MARCH 29, 2010

Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ). Particularly in the b2b world, indirect promotion works best. Information Sharing. While direct promotion through social media can work well for certain types of businesses (e.g.

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Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

There’s nothing better than having a prospect Google your company and phone in to say, “I just want the best price and need to be up and running today.” In many companies, salespeople search a dated wiki article, bulky excel file of links, or actually search Google for their company’s own content. Don’t get me wrong.

Demand Generation 48

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Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

WebMarketCentral

APRIL 15, 2008

StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. The site's many entries are highly ranked in Google and read by millions each day. Wetpaint – Wikipedia isn't the only wiki on the map. With Wetpaint, you can create your company's own wiki for free.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, Ning Marketing 2.0

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Web 2.0 Ning Wiki Enterprise Management 20

Hubspot

FEBRUARY 12, 2013

Millions of people with questions take to Google (or another search engine of choice) to find their answers. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. Here are the venues you could be using to do that.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Lead Liaison

MAY 1, 2018

Business Operations: Google. Task Management: OneFocus™ , Trello , Google. Business Platform : Google. Most companies go one of two routes here, Microsoft or Google. Many companies “think” they need Microsoft and still think of Google as a solution for personal use. Oh – and it’s backed by Google!

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

JUNE 30, 2009

Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. " For any B2B concern, blogging is sales. It becomes a matter of the "degree" of good. In my case, my goal is to create contact - get people to declare themselves to my team.

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Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

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Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. I have two pieces of advice here.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Google Scholar – A one-stop-shop for searching and browsing scholarly literature. Journalism Data. Internal Content Data Sources. Image Source.

Case Studies 348

Case Studies Content Case Study Statistics 348

Webbiquity

OCTOBER 23, 2012

Secrets of Becoming a Pro B2B Tweeter by Social Media Today. The tool pulls an RSS feed into “Google Docs, finds all of the t.co The original hashtag wiki. Do you wonder how your Twitter presence looks to others? URLs, enlarges them, eliminates duplicates based on domain, and presents them in a nice package.”

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Paid Content Twitter Tactics Tools 100

Hubspot

SEPTEMBER 13, 2012

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Google: According to Google guidelines , it is not okay to use this trademark as a verb. wiki: Lowercase. Plural: wikis. Your Master List of Commonly Troublesome Words. app: Short form of application.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Webbiquity

FEBRUARY 16, 2017

Google Review Count: 317. Google Review Count: 267. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. Google Review Count: 264. Google Review Count: 245. Google Review Count: 231. Google Review Count: 210. Apple only.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

SnapApp

JUNE 19, 2018

At the same time, B2B demand gen marketers were on their own parallel journey, alongside the content boom. B2B companies were hiring content marketers and strategists in droves. Think about all the possible B2B vendors out there. Content loading… B2B marketing today is broken. Demand gen masters the formula.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Webbiquity

AUGUST 16, 2010

Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Social Media Budget Programs Social Marketing Tools 100