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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. " For any B2B concern, blogging is sales. It becomes a matter of the "degree" of good. In my case, my goal is to create contact - get people to declare themselves to my team.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Google: According to Google guidelines , it is not okay to use this trademark as a verb. SMB: Abbreviation for small and medium-size business (plural: SMBs). wiki: Lowercase. Plural: wikis.

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