27 B2B Marketing Measurement Reports in Google Analytics
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics.