27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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How B2B Marketers Can Leverage Google’s Search Performance Reports

KoMarketing Associates

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated.

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What Google’s Gmail Update Means For Your B2B Email Deliverability

Act-On

Google's Gmail update is built to make the static email inbox more interactive for users. The results could impact your B2B email deliverabilty. Here is what marketers need to know. Deliverability Email Marketing List Management

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. Google Display Network Opportunities.

8 Best Practices for Using Google AdWords

Salesfusion

Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

Healthcare Marketing: Google’s Guide to Patient Recruitment

Marketing Insider Group

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. According to a recent Google webinar, the […].

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How to Optimize Ads and Save Money on Google AdWords

NuSpark

If so, then using Google AdWords is an ideal solution. You pay for everyone Google AdWords sends to your landing page. Learn to Play by Google’s Rules. It becomes more difficult because two masters control your ad’s success — Google and your potential customer.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.

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Press Release: Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally.

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Here’s another: Google and Facebook are leading the digital marketing revolution.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries?

Kaon AR® / Kaon VR® Video Presented on the Main Stage at Google I/O

Kaon

3D Products Channel Partners Geek Talk Hardware Trends News Sales Tools Trade Show Trends 3D Augmented Reality AR augmented reality B2B engagement B2B marketing Google I/O innovative marketing technologies Kaon AR Kaon Interactive Kaon VR Kaon's Solutions marketing platform virtual reality VR

B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. The post B2B marketing lessons from Michael Brenner appeared first on Biznology.

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No more DMZ for google reviews

Biznology

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice.

Google Knowledge Graph: the What, Why, and How

Modern B2B Marketing

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. Google now aims to instantly respond to your inquiry with their Knowledge Graph. Example of Google Knowledge Graph.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

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Advantages of Using Google Tag Manager

BOP Design

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. First, what is Google Tag Manager?

Google Hummingbird - Is your B2B website ready to hum?

BaseOne

Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. Is your B2B website ready for t The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms.

Six powerful B2B marketing tactics you may be missing

Biznology

There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. In B2B, it’s about quality, not quantity.

6 B2B Facebook Profile Hacks

Marketing Insider Group

It’s second to only Google in search activity. Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. The whole world knows what Facebook is.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report.

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How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Get The Most Out of Google Shopping.

2011 B2B Marketing Outlook, According to Google

The Point

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. Key takeaways include: • 77 percent of B2B marketers expect their budgets to remain stable or grow in the new year. •

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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Install the Google Optimize Chrome Extension.

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales and Marketing with Breakthrough Standalone Virtual Reality Headset Experience

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. A first for the Google Daydream platform, the Mirage Solo functions standalone, meaning that it doesn’t use a separate smartphone and isn’t tethered by cords or Bluetooth to a PC.

How Westworld and Google Algorithm Updates Are Alike

KoMarketing Associates

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Well let’s take a deeper dive into the biggest Google algorithm updates made this year.

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Is Google+ the place to be?

Crimson Marketing

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook).

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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You most likely search it on Google!

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The Demise of Google Authorship. Mobile Prioritization in Google Search Results.

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4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. The Do Share Chrome extension is the big dog for Google+ automation.

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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Below from Google: Configure your Salesforce account.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.

Google Analytics Part 2: Digging Deeper into Key Metrics

BOP Design

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign.

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Hey Google.

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What Google+ Needs to Offer Businesses

Modern Marketing

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Will your business be on Google+?

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Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.

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