NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Black Friday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Only about half of marketers try to connect content to sales. And use video.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Optinmonster

OCTOBER 30, 2019

78% of salespeople engaged in social selling are outselling their peers who aren’t. 31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients. 92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. Influencer Marketing Statistics.

Statistics 58

Statistics Paid Search Agency Word of Mouth Companies 58

markempa

JUNE 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Hubspot

APRIL 27, 2015

The annual research includes serious insight into challenges, successes, and methodologies that are taking hold in the industry, as well as some honest truths about what your more effective peers are doing differently. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

chiefmartech

OCTOBER 8, 2015

The chart at the top of this page is from a brand new report by Ascend2, Informatica, and Dun & Bradstreet on B2B Marketing Technology Strategy listing the most challenging obstacles to marketing technology success. At the top of the list: 52% report complexity of integrating technologies. Inadequate budget/resources. Company culture.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Peer-to-peer 40

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For them it works.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands. According to eMarketer , 93% of video watchers in India watch Youtube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). B2B Marketing ). 4 B2B Marketing Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. Let’s say you have some great lead generating content pieces.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Content Standard

SEPTEMBER 22, 2014

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. percent compared to 2.9

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Content Standard

AUGUST 26, 2015

A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. As dollars began to shift to content strategy, content marketers earned respect from peers and began to take on new responsibilities. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MARCH 2, 2017

In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. The thing is, finding the research to cite is tough sometimes. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. 1) Nielsen.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. How are marketers measuring social media success?

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Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 23, 2010

Send them via Twitter @kurrently Kurrently allows us to peer into the minds of Facebook users like never before, and since there are something like 500% more Facebook users than Twitter users in the U.S., But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Webbiquity

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

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Paid Content Social Media Social Marketing Statistics 100

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. Click here to download it for free right now! One exciting example of AI in practice is chatbots (more on that later). Basic communication.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Find the answers to these questions and many, many more here.

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Paid Content Social Media Stats Paid Search Agency 100

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

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