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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Hook into the viral effect of email by offer up great summer deals. Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • If possible, emphasize events recipients can go to.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Sean Donahue interviews senior analyst Sergio Balegno about tips for combining social media with email marketing to help “one message exponentially, virally grow to reach a very large audience.&#. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us. Post this on Diigo.

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Viral Marketing Campaigns - Keep It Simple

WebMarketCentral

Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. Now it's a yawn.

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Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products.

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B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 6. Online Video Sites – These are great B2B marketing tools. Use these sites to: Gain referrals.

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Five Big Shifts in Social Media Marketing

Webbiquity

TigerDirect, Wal Mart) to consumers and b2b buyers. B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. HP, P&G) to the channel (e.g.