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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This solution is the most affordable since it has a cost-per-click price model, with a $10 daily minimum. Each platform and strategy we’ve explored offers unique advantages, tailor-made to fit different aspects of your B2B marketing needs. Why Outbrain?

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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. What’s the average CPC for LinkedIn ads?

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing. Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms. Precise targeting at scale: One of the biggest advantages of Facebook Ads is its massive user base. With over 2.8

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing. Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms. Precise targeting at scale: One of the biggest advantages of Facebook Ads is its massive user base. With over 2.8