Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. A first-touch attribution model would assign all credit to the paid Facebook ad that began this prospect’s journey.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance. 77% of all Americans have at least one social media profile.

Social Media 206

Social Media Promotion Creativity Media 206

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24. It’s not about you or your business.

Webinar Metrics 332

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 332

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. How to Build a Quality B2B Buyer Persona in Five Easy Steps for more tips on building your buyer personas. Your B2B Marketing Strategy Framework. We know B2B marketing may seem complicated.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Study 120

Adobe Experience Cloud Blog

APRIL 19, 2019

Create event videos that drive buzz. In an increasingly video-driven advertising space, focus your efforts on three essential videos—two before the event and one after: A ticket launch video that builds buzz, encourages registrations, and establishes your event as the place to be this year. Use size to strategize your Facebook spend.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Rev

JUNE 14, 2019

On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. Account-based marketing? Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Launch Marketing

SEPTEMBER 18, 2019

Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. Be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing tips and trends. Content marketing—everyone’s doing it.

B2B Marketing 79

B2B Marketing Content Marketing Planning B2B 79

Digital B2B Marketing

MAY 25, 2011

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

TaylorMadeIn KEW

JULY 29, 2018

There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. On 10 th July, over 1,200 B2B marketers filled London’s Business Design Centre for a day of networking, discussion, debate and illuminating presentations across 10 industry streams.

Video Marketing 48

Video Marketing B2B Television marketing Buzz 48

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Adobe Experience Cloud Blog

AUGUST 24, 2012

Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. Breaking through Facebook Edgerank sets up your next update for a much larger organic reach. If you are looking for some good examples check out the Marketo Facebook page. Try using a meme tied back to a specific offer.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. He posted in their Facebook group or something.” The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). We had friends there.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Is native advertising really a new tactic? Not really.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

The Point

DECEMBER 21, 2011

But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” Funny, buzz-worthy, and a call to action to boot.”. Also, check out the companion holiday survey (the call to action that Matt references) on the Spear Facebook page (look for the link in the sidebar).

Best Practices 100

Best Practices B2B Buzz Advertising Agencies 100

KoMarketing Associates

AUGUST 14, 2014

Let’s take a look at ten of the most vital questions to ask when creating a B2B content marketing questionnaire and how each assists the content marketing process! Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

SEPTEMBER 14, 2015

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. and “ What can she teach us about B2B marketing? ”. – Mari Smith (Social Media Thought leader and Facebook Marketing Expert). That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Facebook. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Now we want to move into the content.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on Facebook. Post on Google Buzz. Both figures were up slightly, but similar to last year.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

Facebook 100

Facebook Advertisements Advertising Digg 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Bluetext

MAY 1, 2024

Most notably, at this time, Threads does not allow for paid advertising ; however, there is buzz that paid advertising will roll out on Threads in 2024, so ads may be just around the corner. If you’re a B2B company, you may think LinkedIn is the best place to reach your target audience. Make Threads your own!

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Buzz Twitter 48

Oktopost

JULY 2, 2020

Catch a conversation by searching for B2B Marketing Now. There’s a lot of buzz around social selling and for good reason. With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Digital Buzz ). Digital Buzz ). Digital Buzz ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Webbiquity

OCTOBER 9, 2018

Later, they see an ad like the one at right on Facebook. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Image credit: Sleeknote. Image source: And Co.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Facebook. Related posts: Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile. If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Smashmouth Marketing

JUNE 14, 2010

Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time. My domain expertise is B2B Marketing and Sales, especially Demand Gen.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100