Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Website Traffic.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Only B2B

SEPTEMBER 27, 2022

Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. How B2B Marketers Can Qualify Leads.

Sales Qualified Leads 62

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 62

Modern B2B

SEPTEMBER 28, 2023

This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. After you have defined your goal and budget, set a deadline, and come up with a list of potential candidates, schedule a consultation call or meeting with each one of them.

Consulting 62

Consulting B2B Marketing B2B Business 62

Heinz Marketing

NOVEMBER 12, 2019

Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit. To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. The survey sample consisted of 218 B2B sales and marketing leaders, all managers and above.

Research 100

Research Video Marketing Budget Programs B2B 100

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

B2B Marketing Directions

NOVEMBER 6, 2022

This research has been conducted annually for 13 years, and it provides valuable perspectives on B2B content marketing trends and practices.) The Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey a couple of weeks ago. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Velocity Partners

JANUARY 24, 2024

But the challenge for B2B brands is: you aren’t Spotify. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. What’s your software budget?

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Ranking 84

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Lake One

SEPTEMBER 29, 2022

A sample roadmap may look like this: Source: M16 Marketing. Why a Digital Marketing Roadmap is Important for your B2B Company. Here are a few examples of how a roadmap can add value to your B2B company: Improved internal workflow : Internal processes and overall team efficiency will increase with defined goals, tasks, and deadlines.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Content4Demand

MAY 4, 2021

But you don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit. Or you may notice that your audience is engaging more with Instagram than with Facebook, supporting a shift in where you want to invest advertising budgets. Web Content Audits.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Guest post by Petar Jovetic.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand. Stop for a moment and make a rough list of: A realistic yearly and monthly budget (ballpark it). Define Objectives.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

NetLine

SEPTEMBER 22, 2020

We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. What’s Trending in B2B Marketing? The following is a sampling of this list, reflecting some of the most intriguing trends. CRM Software. Marketing Strategy.

Trends 80

Trends Lead Ranking Lead Scoring B2B Marketing 80

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Here are some of the major findings from the 2022 study regarding the current state of ABM: Survey respondents said they are devoting (on average) 28% of their total marketing budget to ABM.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

SalesIntel

JANUARY 9, 2023

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. So, what type of data should you look for while evaluating the B2B data providers?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Hinge Marketing

AUGUST 23, 2017

In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. What Is B2B Marketing Research, Anyway? B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants.

Research 94

Research B2B Marketing Sample Planning 94

B2B Marketing Directions

FEBRUARY 9, 2020

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The 5 Principles Of Growth In B2B Marketing describes the findings of research conducted by Les Binet and Peter Field, two highly-regarded, UK-based experts on advertising effectiveness.

B2B 64

B2B Allocation Budget Programs B2B Sales 64

Rev

MARCH 22, 2023

But it’s actually given a name to a function that’s been needed in the data-driven B2B world for a LONG time. In this guide, we’ll give you an in-depth overview of revenue operations and why it’s become an increasingly important focus for B2B companies of all sizes and industries. In this case, you’ve come to the right place!

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Rev

JUNE 21, 2023

We’ll help you begin brainstorming some ideas by looking individually at the definitions of sales prospecting and lead generation, as well as examples of how you can apply them in your B2B marketing and sales processes. Fortunately, there are now many innovative tools and techniques that can help you prospect more effectively.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Canadian Marketing Association

JULY 10, 2017

By Nancy Mancini @ NancyMancini (President, Marcom Blueprints Inc ), CMA's B2B Council. Although they can be managed in different areas of the business, Customer Advisory Boards (CABs) are a typical B2B strategic initiative that can help drive customer loyalty, ultimately resulting in increased revenue. Assign a Budget.

Budget Programs 48

Budget Programs Peer-to-peer Ideal Customer Profiles Allocation 48

The Mx Group

OCTOBER 9, 2018

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. B2B marketers rate their company’s current ability to measure and analyze marketing performance and impact as “excellent,” and twice as many feel it’s “poor / inadequate.”. We’ve all seen the sales funnel, and it’s a really useful tool.

Sales Management 83

Sales Management Marketing Report Lead Ranking Marketing Qualified Leads 83

Zoominfo

JANUARY 8, 2020

I’m Blake Johnston, CEO of OutboundView – and I’m here to show you how to build a B2B sales and marketing database – from scratch! You can purchase B2B data from companies that will include direct-dial phone numbers and verified email addresses, all from buyers in your target market. per contact for good B2B data.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

ClearVoice

FEBRUARY 21, 2024

Crafting captivating content without blowing your budget is quite the adventure. You’ll easily reap benefits like: Maximizing content value: Achieve more with your budget by accessing specialized skills and innovative ideas, bypassing the cost of a full-time team. It’s all about playing it smart and planning with precision.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. Tip 1: Have a sampling & analysis plan. A good sampling & analysis plan includes, at least, the following: Project goals. Sampling plan. Project timeline.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. So, what type of data should you look for while evaluating the B2B data providers?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

The Marketing Blender

DECEMBER 28, 2020

You can offload labor-intensive, tedious, repetitive tasks to these sophisticated marketing tools and free up time – and— money — to make magic happen in other critical facets of your business! Here are some ways content automation can elevate your marketing efforts: publish error-free content using tools like Grammarly.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sage Marketing

MARCH 24, 2019

This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. A B2B marketing timeline. HMMM…easy enough, right? More users.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

ViewPoint

MAY 17, 2018

To be fair, marketing’s mandate was to generate more leads every year with shrinking budgets. Before diving deeper, it is my opinion (after more than 35 years in direct mail marketing and B2B tele-prospecting) that there is no such thing as a good list. This approach is pitched as a pure pay-for-performance program.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Ranking Lead Scoring 120

ViewPoint

SEPTEMBER 29, 2016

You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Traditional cleanup programs only focus on replacing dirty or absent data with fresh, correct data. Now, that's greatly improved marketing ROI!

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Vidyard

MARCH 23, 2021

Set a Video Budget 6. While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space. B2B brands often have a harder time developing videos for widespread reach, but don’t get discouraged. Your budget for video really depends on the types of projects you outline in your video strategy.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

DiscoverOrg

FEBRUARY 2, 2017

Well, IT budgets were still pretty big back then, so that’s one simple reason. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120