Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. You have to be able to attribute the event to an actual sale, which can be tricky. The biggest contributor to organic search rankings, which is where most B2B buyers start their journey. Owned Media Stats and ROI.

Paid Content 354

Paid Content ROI Paid Search Agency Media 354

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. consultancy, that stat sets alarm bells ringing, so we decided to investigate. There is a perception amongst sales teams that P.R. Keep talking: Don’t stop talking to sales!

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? It’s not a sales pitch. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. New customers? Time-savings?

Work Management 271

Work Management B2B Marketing Marketing Management Budget Programs 271

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why do explainer pieces work well for B2B firms?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Your CRM contains bottom-of-the-funnel data and actual sales. .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Marketing Insider Group

MAY 13, 2020

Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. Activate employees passions and expertise to empower all the company’s teams to spread our thought leadership. It might be us. Tie Everything to Quantifiable Business Outcomes.

Trust Marketing 299

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 299

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. While many employee advocacy statistics are from older studies, we’ve assembled the most recent stats on how advocacy really impacts brands.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Engagio

APRIL 12, 2024

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? By focusing sales efforts on accounts showing interest, they improved engagement and success rates. Additionally, the lifetime value of a retained customer is incredible.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success. Next, Transform Your Corporate Culture.

Work Management 195

Work Management Paid Search Agency Marketing Management Advertising Agencies 195

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. increase in sales productivity and a 12.2% What these Stats Mean for Marketers.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Share thought leadership.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. In turn, it will help generate better-quality leads and grow sales.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. 10) 8 reasons why ABM is not just good B2B Marketing. 91% of B2B Marketers report bigger deal sizes with ABM. But the question remains: Is ABM just good B2B Marketing? Our position is clear.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

SnapApp

APRIL 18, 2016

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. Stats About Marketing Technology Stack Growth & Success. What These Stats Mean for Marketers. Your Thoughts on Marketing Technology Stacks. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. But the stats don’t lie. However, for content marketing to work, it must be well-executed.

Paid Content 157

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 157

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall. 6 Ways to Optimize Video Content like a B2B SEO Pro. Getting Leadership Onboard.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

PureB2B

JUNE 14, 2021

Despite marketing being an important sales driver, chief financial officers and other top-level finance execs are hardly enthusiastic about the level of resources that goes into marketing. Such stats only go to prove that justifying a marketing budget to the CFO is hard. This begs the question: why the skepticism?

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 66

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 66

Vidyard

OCTOBER 4, 2018

Account-based marketing (ABM) is a strategic approach where B2B marketing efforts are focused on highly targeted accounts that have been identified as a good fit for the business. via GIPHY B2B marketers take note—you don’t want to be left behind! What is account-based marketing ? via GIPHY 3.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. In fact, latest stats from 2022 show that organic content could be making a comeback. That stat alone should tell you the importance of organic social media engagement. Leverage your senior figures.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Transparent volume stats for nearly every asset & exchange. Passion for high character leadership. They are followed by an average of 3,197 other Twitter accounts.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t believe me?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Vidyard

OCTOBER 4, 2018

7 Account-Based Marketing Tactics for B2B Organizations 2.1 Record Explainer and Thought Leadership Videos 2.5 Create a Templated Video for Sales to Customize 2.6 B2B marketers take note—you don’t want to be left behind! What Is Account-Based Marketing? Tailor Content Topics to Target Audience Needs 2.2

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

Content4Demand

DECEMBER 27, 2018

As you heard Alicia Esposito mention in her recent video about “naughty and nice” marketing trends, influencers in the B2B space aren’t always working at the same scale as some in the B2C world… But that doesn’t mean they’re not playing a significant impact. The Value of Thought Leadership. Inspiration Sampler Platter.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. Pieter De Temmerman.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

BOP Design

JULY 31, 2019

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Always assume the user coming to your B2B website knows nothing about your company. Professional Looking Blog and Thought Leadership Content.

Design 56

Design Effectiveness B2B B2B Thought Leadership 56

Metadata

JUNE 16, 2021

So we’re teaming up with some of the best B2B marketers we know. Why do so many B2B landing pages fail to convert well? Whatever a B2B marketer writes, it’s copy. Thought leadership articles. It’s great when B2B marketers and campaign managers write copy for these assets. Yeah, why is that? Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Shift in Sales and Marketing Roles.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Marketing Insider Group

OCTOBER 13, 2015

Instead, it was a more thoughtful discussion about why, as marketers, it’s hard for us to tie the work that we do to revenue, why we need to focus on ushering change into our organizations, what challenges marketing’s facing and what lessons we’ve learned. Sales teams have a hard time seeing what contribution marketers have on their world.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100