Marketing Insider Group
APRIL 12, 2021
Paid Media Stats and ROI. So, does paid media work? It’s important to note though, that paid media can only deliver ROI when the ad is running. Most content marketers use paid channels. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. What paid channels do they use?
Bannerflow
OCTOBER 3, 2022
Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. On a platform level, social media engagement is crucial. Far from it.
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Oktopost
FEBRUARY 21, 2022
Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership.
sagefrog
NOVEMBER 14, 2023
In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.
EveryoneSocial
FEBRUARY 4, 2019
Considering a social employee advocacy program for various departments or even enterprise-wide at your company? The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Social programs have the power to transform your entire company.
Directive Agency
APRIL 19, 2017
When it comes to generating leads for B2B via content marketing, syndication is a must. Ask any thought leader or search marketer – high quality, relevant content is still one of the most important factors for ranking. B2B content marketing requires walking a fine line between SEO and lead generation.
Marketing Insider Group
JANUARY 28, 2015
Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.
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