6sense

OCTOBER 22, 2021

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Influitive

JUNE 2, 2015

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. How Code42 Stepped Up Its B2B Customer Review Game.

Marketing Management 100

Marketing Management Peer-to-peer Marketing Websites B2B Thought Leadership 100

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Adobe Experience Cloud Blog

JANUARY 5, 2016

Word-of-mouth influences a large part of our decision-making, and nowadays word-of-mouth has extended beyond our immediate circle of friends. Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Naturally, I opened up my Yelp!

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Heinz Marketing

AUGUST 5, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This year’s survey touched on topics like content integration and executive thought leadership – areas that have continued to influence customers and prospects for both of our agencies.

Top of Funnel 69

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 69

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

LEADership

MAY 5, 2014

—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). Until recently, there was nothing positive to be said about hacking. In the marketing world today, and particularly, in the disruptive innovation world, ‘growth hacking’ is the trending topic. It’s a new, positive spin on the traditional concept of ‘hacking’.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

JUNE 24, 2019

Buzz marketing is all about trying to leverage word-of-mouth marketing to work in your favor, creating something interesting or useful enough that you get people talking about it and sharing it on their own. We trust our peers – even if we don’t know them (i.e. Click here to download it for free right now!

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. We provide the roadmaps.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

EveryoneSocial

OCTOBER 26, 2021

Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Well, buyers — especially in B2B — consume and learn about products/services in so many different ways. These are places where B2B buyers are highly active, but the company will not have direct visibility of the impact.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

FEBRUARY 5, 2020

And, within our content strategy, we have two sub-strategies — one that is all about getting found through search (our "SEO strategy"), and another that aims to change minds through opinionated content that spreads through word-of-mouth and social engagement (our "POV strategy"). Start-ups tend to lead the way when it comes to sharing.

Enterprise Management 97

Enterprise Management Hubspot Lead Ranking Sales Management 97

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Capstone Insights

OCTOBER 10, 2018

In most B2B companies corporate culture develops organically; this is a mistake. Here are the key things you should focus on as you work towards building a customer-centric culture: Company leadership is the strongest driver of a company’s culture. Company leadership sets the tone for an organization’s culture.

Organization 45

Organization B2B Thought Leadership Thought Leadership Work Management 45

Capstone Insights

OCTOBER 11, 2018

In most B2B companies corporate culture develops organically; this is a mistake. Here are the key things you should focus on as you work towards building a customer-centric culture: Company leadership is the strongest driver of a company’s culture. Company leadership sets the tone for an organization’s culture.

Paid Search Agency 40

Paid Search Agency Intent Companies B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. In other words, how accurate does it need to be? First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Learn More: Your MarTech Strategy Requires Earned Media Management.

Practices 43

Practices Examples WOM Media 43

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Our guest this time was Ryan Bonnici , CMO at G2 Crowd. Today is no different.

Sales Management 58

Sales Management Top of Funnel Enterprise Management Work Management 58

Directive Agency

JULY 26, 2017

Your B2B marketing plan should mimic how customer shop. Top of the Funnel: Customers find new brands through social (recommendations from peers), ‘generic paid search’ around product categories, and display ads. That approach is continuing to fail today, however. How Do Your Customers Shop Today? Or 6-8 search ads.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

markempa

MAY 19, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Heinz Marketing

MARCH 12, 2018

It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. By Matt Heinz, President of Heinz Marketing. I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on iTunes. I think you’ll get a lot out of the show. That sounds like a terrible idea.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

JUNE 23, 2010

There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. It can also be a real product – something your internal R&D lab hadn’t thought about that your consumers are clearly calling for. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Interaction. Think about that for a moment.

Twitter 145

Twitter CRM Business Paid Search Agency 145