accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Lake One

JUNE 4, 2019

Even the majority of B2B purchase decisions are made online now. Perhaps you’re getting leads through things like cold-calling, word of mouth, or repeat business, and the problem is that your website is a wasteland. 5) You Want to Generate Thought Leadership and Authority. 1) Your (Potential) Customers are Online.

Inbound Marketing 40

Inbound Marketing Top of Funnel B2B Thought Leadership Thought Leadership 40

Chris Koch

OCTOBER 16, 2009

Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. Most say that they try to suggest topic areas that fit with the company’s overall thought leadership strategy. But I’d like to hear your opinions. Blogs are only part of a thought leadership marketing program.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Savanta

FEBRUARY 1, 2012

I’ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Not only does it boost the ego, but it can increase reach, influence and the odds of positive word-of-mouth spreading.

Twitter 120

Twitter Brand Identity Branding B2B 120

Adobe Experience Cloud Blog

JANUARY 5, 2016

Word-of-mouth influences a large part of our decision-making, and nowadays word-of-mouth has extended beyond our immediate circle of friends. Or where to stay and eat when you go on vacation? What about when you’re evaluating which marketing automation software to choose? Review programs are a win-win for all.

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Integrated B2B

NOVEMBER 7, 2019

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. It’s basically word of mouth. A major drawback of earned media is the loss of control of the messaging – it really does rely on someone else’s opinion being positive. And what is gated and non-gated content?

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Heinz Marketing

AUGUST 5, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This year’s survey touched on topics like content integration and executive thought leadership – areas that have continued to influence customers and prospects for both of our agencies.

Top of Funnel 63

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 63

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Ambal's Amusings

JANUARY 31, 2011

The two who preceded me offered quite impressive credentials and formidable opinions. While the lack of leadership may be disorienting, it also means we’re free to explore without worrying about meeting standards — because there are none. In other words, I’ve drunk the white paper juice, or so I thought.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

The two who preceded me offered quite impressive credentials and formidable opinions. While the lack of leadership may be disorienting, it also means we’re free to explore without worrying about meeting standards — because there are none. In other words, I’ve drunk the white paper juice, or so I thought.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. MarketingSherpa. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Single Grain

JUNE 24, 2019

Buzz marketing is all about trying to leverage word-of-mouth marketing to work in your favor, creating something interesting or useful enough that you get people talking about it and sharing it on their own. Word-of-Mouth Marketing — What Is It and How Do You Do It? Get A Free Consultation. Dive Deeper: .

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to: listen, analyze and respond to customer need… in a way that fosters sales.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. My opinion – very bad idea.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 3, 2010

link] | I saw the TV ad last night and thought same! link] | I saw the TV ad last night and thought same! Food for thought. [link] [link] Michael Brenner RT @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. link] Michael Brenner RT @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire.

Social Media 157

Social Media Media PR Webinar Metrics 157

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? B2B Marketing Insights From Kris Rudeegraap You’ll also find a complete transcription of Kris’ fascinating podcast episode below.

B2B Marketing 102

B2B Marketing B2B Ideal Customer Profiles Work Management 102

Hubspot

FEBRUARY 5, 2020

And, within our content strategy, we have two sub-strategies — one that is all about getting found through search (our "SEO strategy"), and another that aims to change minds through opinionated content that spreads through word-of-mouth and social engagement (our "POV strategy"). Let’s take a closer look.

Enterprise Management 98

Enterprise Management Hubspot Lead Ranking Sales Management 98

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Thought Leadership.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Develop Thought Leadership. Improves ROI.

Practices 43

Practices Examples WOM Media 43

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

ClearVoice

JULY 12, 2022

With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. Marketing assets come with the promise of meeting the customer just where they are at — bringing a freshness, relevance, and usefulness that older B2B marketing strategies can’t quite keep up with.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

OCTOBER 1, 2010

As a result any company who puts a 'Follow me on twitter" and links away without getting return traffic from those social networks is doing it without a clear vision --at least in my opinion. How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

SEPTEMBER 19, 2022

Referrals and word-of-mouth marketing. Referrals and word-of-mouth marketing are exactly what they sound like — people love your product so much that they recommend it to others. People are likely to trust the opinions of friends and colleagues, which increases the chances of generating leads and paying customers.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Good food for thought: [link] [link] jaybaer Yes. Facebook, of course. jaybaer thinks so.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Good food for thought: [link] [link] jaybaer Yes. Facebook, of course. jaybaer thinks so.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

LeadSquared

APRIL 14, 2016

What in your opinion is the best use for each platform (Facebook, Twitter)? How to increase engagement on social media organically for a B2B SaaS company? To drive engagement for a B2B SaaS company, you could conduct polls or ask for feedback on something or share some data from a particular article.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Convince & Convert

JUNE 23, 2010

There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? link] via @jaybaer [link] Steve Woodruff Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Brad Is Twitter for Business Even Worth the Trouble? link] actweb.fr

Twitter 147

Twitter CRM Business Paid Search Agency 147