Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. Well, I’m going to guess for your business, you probably need them Marketo certified anyway.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Adobe Experience Cloud Blog

AUGUST 6, 2019

If marketers can also move their sales comrades past knowledge and help them truly believe in the message they’re sharing, they can tell stories in a compelling way, which will empower sales to spur the customer on to purchase and loyalty. Marketers Should Stay Involved In The Process. It’s Everyone’s Job To Keep The Story Straight.

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

APRIL 4, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. In this blog, I’ll cover best practices for B2B marketers to make the shift from funnel marketing to lifecycle marketing to increase ROI and help your customers stick with you for the long run.

Marketing Funnels 134

Marketing Funnels Top of Funnel B2B Marketing Work Management 134

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Not to worry!

Loyalty 48

Loyalty Buy Brand Identity Branding 48

Adobe Experience Cloud Blog

DECEMBER 6, 2016

This requires: Balancing marketing spend to also invest in building engagement, brand loyalty, and advocacy with current customers rather than just finding new ones. For example, for B2B organizations implementing account-based marketing , how does an account-centric approach impact how you leverage your channels?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017. What DO they trust?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JANUARY 5, 2016

Reviews drive new business to both B2B and consumer businesses and help marketers build a strong online brand to attract prospective buyers and improve customer experience for existing customers. Cash in with a loyalty program. Birchbox is a great example of a company with a successful loyalty program.

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 11, 2016

Despite these powerful numbers, B2B marketers are still primarily focusing their investment and activities into driving acquisition, which means that they are leaving money on the table. For a B2B organization, the benefits of customer base marketing extend to the sales team as well. Focus sales on their best bets.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Whether you’re working in a B2B or B2C company, before you move forward with developing and placing digital ads, you must first come up with a viable ad strategy. Your goal may revolve around: Customer Acquistion, Customer Nurturing, Customer Loyalty, Crossell and Upsell, or Branding.

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Whether a business is focused on B2B or B2C marketing will determine the focus of their strategy. Marketing Automation b2b Consumer'

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

JUNE 24, 2016

For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends. Share your thoughts below!

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ultimately, advocacy.

Effectiveness 48

Effectiveness B2B Thought Leadership Marketing & Strategy Enterprise Management 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). So what can you do?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 27, 2015

For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. Tracking KPIs such as engagement levels, conversions, ROI, and customer loyalty can help determine whether your ABM program is performing successfully.

Account Based Marketing 48

Account Based Marketing Work Management B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

OCTOBER 27, 2014

I subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Share your experience and thoughts in the comments below. Engagement Marketing b2b Consumer' So, I decided to check out what it looked like in action.

B2B Thought Leadership 48

B2B Thought Leadership Work Management Opt-out Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Influencers can produce recurring content to demonstrate loyalty to products that they love. Next year, that number is expected to jump to 86.6

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

JULY 6, 2017

An effective drip marketing strategy can nurture leads , drive conversions, increase customer satisfaction and loyalty, and make life easier for everyone—from your audience to sales to your marketing team. Consumer drip campaigns differ from B2B campaigns because the goals are usually simpler and shorter-term. What is Drip Marketing?

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Adobe Experience Cloud Blog

AUGUST 6, 2019

If marketers can also move their sales comrades past knowledge and help them truly believe in the message they’re sharing, they can tell stories in a compelling way, which will empower sales to spur the customer on to purchase and loyalty. Marketers Should Stay Involved In The Process. It’s Everyone’s Job To Keep The Story Straight.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 56

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

I don’t know about you, but any salesperson who counsels patience over a purchase earns my loyalty for life, because there is no better way to demonstrate that you actually care about a person and understand their needs loud and clear. This masterfully executed process matches Erica’s expertise with the customer’s timeframe.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 14, 2015

In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Beacon Technology in B2B Marketing. B2B marketers hosting their own events can utilize beacon technology to know which booths an attendee visits. Beacons to the rescue!

B2B Thought Leadership 48

B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2015

Clients will appreciate your well-timed pieces of thought leadership, product education, or workplace humor. Your product’s end-users, executive sponsors, and your own account managers will all change roles over time and take that hard-won relationship, social capital, and loyalty with them.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Work Management Planning 48

Adobe Experience Cloud Blog

JULY 15, 2016

While the example below shows a storefront and the potential for retail locations, for B2B marketers, you can consider adding a Lure Model to your location at a tradeshow to generate leads. You can drop an in-app “Lure Module,” which will attract Pokémon to your business and make them accessible to others for 30 minutes.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

Adobe Experience Cloud Blog

JULY 26, 2013

I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. So whether your company is focused on B2B or B2C marketing, you can leverage the power of targeted, birthday messaging to drive leads, sales and loyalty. Relating to B2B Marketers.

B2B Thought Leadership 48

B2B Thought Leadership Loyalty Thought Leadership B2B Sales 48

Adobe Experience Cloud Blog

MARCH 2, 2015

After all, original, inventive content marketing transcends your product and helps build your brand from the start—the first step to customer loyalty. Please share your thoughts in the comments below. It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Budget Programs B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 12, 2015

Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Good implementation requires a lot of thought, consideration, planning and strategy. Marketing Automation b2b Consumer' So you’re really coming in at a really good time. Of course not.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Webinar Metrics 48

Adobe Experience Cloud Blog

JANUARY 20, 2015

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Would you care about what they had to say? Do you both share the same values?

CMO 48

CMO Skype Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Recommended Solution: Marketo. Goal : Build loyalty and utilize customer advocacy. B2B buyers are acting more and more like B2C buyers. According to Influitive, 47% of all referrals to tech B2B websites begin with a product review. Did You Know? LEAD DATA / INTELLIGENCE . Goal : Enrich lead data to score and route faster.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Martech

FEBRUARY 14, 2024

For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting hours. I thought it was a straight-up dirty word. Salesforce might be your B2B prospecting tool for sales agents. Salesforce might be your B2B prospecting tool for sales agents. Let’s find out.

Top of Funnel 111

Top of Funnel B2B Thought Leadership Digital Marketing Funnels Thought Leadership 111

Strategic-IC

DECEMBER 7, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI. Image: ABM Leadership Alliance. The above statistic from Marketo shows why. And rightly so.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

NOVEMBER 10, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI. Image: ABM Leadership Alliance. The above statistic from Marketo shows why. And rightly so.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. Why it matters

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

SWZD

OCTOBER 16, 2019

This advice has stayed with me and whenever I find myself in a new leadership role, I know the first thing I need to do is roll up my sleeves and look at what I can learn from the team and how everyone can work together. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies. Impacting Lives at Mercer.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Adobe Experience Cloud Blog

JANUARY 16, 2019

He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. AI equips you with the tools to build trust and turn short-term conversions into long-term loyalty. Picture John. After 12 months, John will have to renew his contract to keep his licenses active.

Marketing AI 134

Marketing AI Lead Scoring Lead Ranking Aggregators 134