KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. Define Target Audiences.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Martech

MAY 24, 2023

I thought I’d do the VC entrepreneur thing, but there was an opportunity to go to GE which had this experience commercial leadership program. I thought of it as a vocational MBA because it was two years of training. There was no CMO in that business and I was one of three marketers for the entire division.

Budget Programs 104

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 104

Customer Experience Matrix

JANUARY 23, 2017

in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. The ABM community addressed this early with thought leadership from the ABM Consortium and now more extensively with the ABM University , a project launched earlier this month by the high-energy folks at #FlipMyFunnel.

Account Based Marketing 120

Account Based Marketing Planning B2B Thought Leadership ABM 120

Adobe Experience Cloud Blog

JUNE 16, 2017

Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. So far this year, Google has launched a number of new features designed to make search results more user-friendly—and to claim more clicks for themselves: Search Carousels —In February, new carousels popped up above search results for a variety of B2B queries.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Marketing Insider Group

JULY 14, 2020

Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Marketing Isn’t What We Thought It Was. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Quick Takeaways. The world is chaotic.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

LEADership

FEBRUARY 10, 2015

7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. No one really thought they were good days back then.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Of course, you can’t forget the famous line, “There are some things money can’t buy. It’s What People Love and Crave.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent.

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

KoMarketing Associates

SEPTEMBER 8, 2016

HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS? Marketers can only do so much with the resources they have, and B2B marketers will only be able to create relevant, personalized experiences when they can dedicate the resources.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. Shawn: Yeah, of course they do. If you like what you hear today, this is what we do.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Heinz Marketing

SEPTEMBER 7, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? Pacific you can find the transcription and recording here on the blog every Monday morning.

Top of Funnel 87

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 87

6sense

DECEMBER 8, 2021

There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees. And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Heinz Marketing

SEPTEMBER 26, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ Roadblocks to Delivering a Competitive Buying Experience “ and my guest is Rusty Bishop , CMO at Bigtincan. Thanks for joining us.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Contently

SEPTEMBER 10, 2020

It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well.

Work Management 114

Work Management Marketing Management Branding Brand Identity 114

Heinz Marketing

APRIL 8, 2022

Of course, you could refer them to your sales or support team for more information, but many people aren’t ready for that. Communities without oversight can go off-course in a hurry. Successful B2B communities aren’t accidental. Mimicking What Successful B2B Communities Do Well. What support will you offer?

Communities 107

Communities B2B CMO Paid Search Agency 107

Zoominfo

OCTOBER 22, 2019

“We have different people lead sessions, so it’s not just sales leadership. It’s also our CMO, we bring in outside thought leaders. ” Of course, sales professionals still love an opportunity to get dressed up. Final Thoughts on SKOs. “The content changes a lot from year to year.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Michelle Wine Estates, and so many other superstars).

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. Get human in your marketing now to reach B2B buyers in 2021.

Planning 135

Planning Marketing Management Storytelling B2B Sales 135

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. His session, Humanizing Even The World’s Most Boring B2B Brands: How To Win With Empathy, Creativity… And A Little Humor , will challenge your interpretation of ‘humanizing’, which has become a bit of a marketing buzzword.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Adobe Experience Cloud Blog

MARCH 19, 2018

Of course, the answer is customer-focused content marketing. Many B2B marketers look to conversions and leads as the main objective of their marketing activity. For more on how to be a fearless marketer, follow Michael on Twitter @BrennerMichael or see his session on the Future CMO at Marketing Nation Summit. . Click To Tweet.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The Conversation with Sarah Whipp. The Dialogue with Dan Swift.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

LEADership

AUGUST 19, 2015

His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. Can your B2B organization commit to physically stepping into your customer’s shoes? If you enjoy reading this CMO Spotlight series, please share it. Image credit: Shutterstock.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

6sense

AUGUST 28, 2021

There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees. And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Marketing Insider Group

NOVEMBER 15, 2022

Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. So we kind of handle all aspects of marketing from Demand Gen, ABM, through to PR, content, thought leadership.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. The concept of youth being served, of course, is hard-wired into the psyche of the tech community.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Heinz Marketing

MARCH 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. Today is absolutely no different.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Of course, depending on the goals, size, and structure of your organization, you may have different people responsible for different aspects. ResearchCorp’s Demand Generation Adoption Survey.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134