The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. There are two crucial stages of aligning your video with the right practice to target your customer base.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. LinkedIn is more of a thought leadership platform. Blogs, videos and case studies are great ways your business can produce useful content. One school of thought was that because it was a business-related platform, post during business hours.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? Your posts are more likely to be shared and your marketing list is growing.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. You can put that into practice by thinking about trust and transparency in every customer interaction. In a B2B sales call, it’s not just the customer who is trying to find out if the product is for them.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. It’s unlikely that you’ll be signing the contract over Twitter.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! Tim Washer. Follow: @timwasher.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. Extract lessons and solution-oriented tips for tactical, best-practice-focused content. .

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. LinkedIn Twitter. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Martech Advisor

NOVEMBER 20, 2019

3 Email Automation Examples That Illustrate Key Best Practices. Several case studies and examples of email automation prove that it takes far less effort to deploy an automated email campaign, compared to a manual pipeline. 3 Email Automation Examples That Illustrate Key Best Practices. What Is Email Automation?

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

KoMarketing Associates

DECEMBER 30, 2013

But it all starts with our people, thought leadership, and contributions to the industry. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. But the best practice is to keep it simple. Nearly 200 million are in the U.S.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Best B2B Marketing Conferences in 2021. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. As the B2B landscape becomes ever-saturated and customer expectations evolve, outbound methods have become increasingly outdated, so marketers have turned to inbound and other strategies such as ABM to deliver personalised, relevant messaging and drive ROI.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

GreenRope

MAY 28, 2020

Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. Maintaining a great blog takes proper planning, well thought out ideas, and a publishing strategy. This builds trust with your readers and reinforces your thought leadership, branding, and more.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Digital B2B Marketing

MAY 24, 2012

B2B marketing can quickly become complicated. Scoring leads, establishing marketing automation, building thought leadership, creating demand… it isn’t easy. Here are ten lessons from Mom that B2B marketers (and really all marketers) would be wise to remember. Unfortunately, probably not.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

markempa

MARCH 16, 2015

After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Check out the B2B Lead Gen Roundtable Group on LinkedIn. I’m learning a ton from members.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Keep the following three best practices in mind to form a plan for gathering actionable email marketing analytics: 1. Share your thoughts in the comments below! All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. Follow @marketingprofs.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Be A Real Time Thinker. Seriously, we did the math.)

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Metadata

JULY 21, 2022

B2B marketing is tough. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. Social media is the other major paid advertising channel, and it includes platforms like Facebook, LinkedIn, Twitter, etc. And the competition is only growing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Ambal's Amusings

DECEMBER 3, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

markempa

AUGUST 4, 2014

And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed. So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. The B2B versus B2C dichotomy is becoming irrelevant.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. Influencer marketing is the chosen course of action for many B2B companies in 2017 because it is effective. is made in return.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Adobe Experience Cloud Blog

OCTOBER 9, 2014

With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session on the importance of creativity. Consumer brands are still generally perceived as being more innovative than B2B brands.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48