Convince & Convert

NOVEMBER 15, 2011

Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Savanta

JUNE 20, 2011

That’s the theory, but how does it work in practice? Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. Accounting practices. Here, models are better replaced with engaging illustrations such as memorable segment labels, pen portraits and video vox pops. Let me introduce Sage.

Case Study 120

Case Study Case Studies Segmentation SME 120

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. The video was released on October 26 th during “Hoosier Hysteria,” an open practice symbolizing the kickoff of basketball season.

Twitter 153

Twitter Case Study Case Studies Budget Programs 153

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey. Do you get the most engagement by customers on Twitter or LinkedIn ?

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

There are two crucial stages of aligning your video with the right practice to target your customer base. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey. Do you get the most engagement by customers on Twitter or LinkedIn?

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. You can also use UTM tags to run Google Ads remarketing and show target audiences a case study or report to guide them toward conversion. You can also reach me out on Twitter.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience.

Facebook 98

Facebook Practices Best Practices Privacy 98

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. A: That was a fun case study. Follow him on Twitter @myfavemartin.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

QuanticMind

JUNE 6, 2023

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. Here are a few accessibility best practices for CTAs: Use copy that’s brief and easy to understand. Make sure you have a visible CTA We know, this one might seem obvious!

Practices 52

Practices Conversion Best Practices Landing Pages 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Unbounce

APRIL 10, 2019

In my experience, though, these are three conversion optimization practices that marketers definitely shouldn’t be overlooking: 1. Click here to share it on Twitter. Or you could send case studies and testimonials to leads that are further down the funnel. Got any questions (or doubts) about these practices?

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Sharpspring

APRIL 29, 2020

Blogs, videos and case studies are great ways your business can produce useful content. My practice has been to choose between industry and job function rather than selecting categories in both – unless your content is very specific. Follow BankBound on Social Media on Twitter and Facebook.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Marketing Insider Group

JANUARY 4, 2021

When you are an early adopter you must learn on the fly and develop your own best practices. Jaime, what skills from that experience have you leveraged in marketing and events for RSM, and what are some best practices people can learn from to make their webinars and virtual events more impactful and engaging? .

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). An automated email with a how-to video and practical tips will keep them engaged with your product.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SpotMe Blog

MAY 11, 2023

Reliable communication – As experts in their fields, MedComms agencies understand both life science client needs and industry best practices, making it easier for them to communicate clearly with stakeholders like you. But how do you go about choosing the medical communications company that’s right for you?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Walker Sands

OCTOBER 25, 2023

Are there any PR practices you really like hearing from PR professionals and any that you really don’t like? As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email.

PR 98

PR Media Case Studies Vendors 98

PathFactory

FEBRUARY 21, 2019

Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage. Tim Washer. Brian Fanzo.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Integrated B2B

JUNE 16, 2020

Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. . The post Best practices for sharing content on LinkedIn appeared first on IntegratedB2B. Reach out to us today!

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Navigate the Channel

DECEMBER 19, 2023

This includes blog posts, whitepapers, case studies, videos, and more. By creating content that offers practical solutions and insights, you can position your company as an industry thought leader and build trust with potential customers. #3

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

SalesGrape

SEPTEMBER 17, 2023

You can leverage various sources such as social media platforms like LinkedIn or Twitter; industry reports; press releases; financial statements; interviews with key stakeholders at the account; or even direct conversations with existing customers who belong to similar industries.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Pam Didner

JANUARY 12, 2022

I think it’s a good practice. Adamson also shares two case studies from Dealertrack and Expedient. Case Study: Dealertrack. Case study: Expedient. Then, the company develops an assessment tool giving buyers a practical means of answering those questions. Happy New Year!

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. You can read the full case study here. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive. How those two play together really depends on the size and scale of the SaaS company.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. Here's what you need to know about hashtag best practices for @Pinterest. Before diving into Pinterest hashtag best practices, let’s discuss the primary components of a Pin.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. This article shows what model to apply in which case. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59