B2B Thought Leadership Business Event Marketing Linkedin 
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.
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Martech
OCTOBER 23, 2023
Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.
Martech
AUGUST 15, 2023
To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K
KoMarketing Associates
MAY 6, 2020
For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .
Launch Marketing
APRIL 19, 2023
When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Email marketing can be particularly effective for a nurture cadence.
Marketing Insider Group
JUNE 29, 2020
Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard.
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