BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. For B2B, Conversions Take Nurturing. Read more: Top B2B email design trends of 2021.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Case studies are another personalization tactic.

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Top of Funnel Tactics B2B Marketing Work Management 117

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. You can find the other blogs in the series here. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? That’s the sound of a successful sale.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. If you want to up your LinkedIn game and start seeing results, you need to follow these top tips for LinkedIn Marketing success. If this is the case for your business, you’re missing out on a huge opportunity. How-to pieces and tips. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

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Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. B2B marketers are responsible for building brand awareness, generating leads, and nurturing customer relationships. Encourage participation by asking thought-provoking questions.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Here are ten tips that marketing professionals follow: 1.

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Webinar Metrics Planning Tips Co-Registration 52

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Marketing Isn’t What We Thought It Was. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Quick Takeaways.

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Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). pricing page, case studies). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health. .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Within the executive summary, the full research study can be offered for sale as a premium content product.

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Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

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Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

B2B Digital Marketer

JUNE 6, 2024

Aaron shares his extensive experience in B2B marketing, offering insights from his journey from co-founding a web development and digital marketing agency to leading corporate marketing efforts for high-tech and cybersecurity companies. Ways to align marketing strategies with business objectives.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. 91 percent of B2B marketers use content marketing. Image: CMI.

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Lead Ranking Lead Scoring CMS Development Content Marketing 279

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

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Paid Content Paid Search Agency Social Media Social Marketing 94

Navigate the Channel

NOVEMBER 22, 2022

B2B lead nurturing is the process of building strong relationships with your current or potential customers. When using a customer or lead nurturing strategy, you’ll want to focus on the long-haul by continuing to nurture the B2B relationship well past its development. For more on building B2B personas, see our blog post.).

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AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Hinge Marketing

MARCH 11, 2021

Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). By using “Research as Content,” you can take that one research study and repurpose its content dozens of different ways throughout the year.

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Marketing Budget Research Lead Scoring Lead Ranking 100

markempa

JANUARY 19, 2015

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. These 15 tips (across all three blog posts) will help make your lead management more effective. Most case studies and whitepapers have a sales edge to them.

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Tips Sales Qualified Leads Features Lead Scoring 120

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

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Case Studies Case Study Paid Search Agency SEO 49

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Your CRM is often full of untapped potential – and a monthly B2B marketing newsletter is a great way to tap it. Here are some tips: Spend Time on the Subject Line. Why Is It Critical?

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Newsletter B2B Thought Leadership B2B Thought Leadership 79

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

BOP Design

APRIL 18, 2019

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. A professional B2B website design is not a set-it-and-forget-it tool for your company or brand. Do you have a blog with great content but haven’t posted anything new in the past 4 – 6 months? You mean it’s not?

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Marketing Websites B2B Thought Leadership Tips B2B 56

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

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Top of Funnel Product B2B Thought Leadership B2B 128

Zoominfo

OCTOBER 5, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). pricing page, case studies). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88