MLT Creative

JUNE 22, 2010

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. You see, there's more to Storyville Coffee than selling magic beans, just as there's more to MLT Creative than B2B marketing. Not really. And he was right.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Biznology

OCTOBER 14, 2015

You’ll find out: New sources of B2B data you may not have known about before. Today’s most effective applications of data in B2B marketing. A lively case study of how a tech company used data to fuel its business growth. Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results , just published in July.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

MLT Creative

JANUARY 10, 2012

All of your marketing (emails, mailers, display ads and auction point-of-sale) should lead back to your website or a dynamic landing page that responds to each visitor uniquely based on the actions they take on the page. Now think about how best to demonstrate that thanks in the way of service after the sale. Think about it.

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel. The Myth of Rationality in B2B Buying.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Word of mouth is all about our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. How do you measure the effectiveness of social media in your organization?

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. This is a diverse group of incredibly sharp minds, and whether you’re a B2B or B2C marketer, a PR practitioner, social media beginner or expert, you’ll want to follow them, too. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

FEBRUARY 2, 2012

Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

B2B Marketing 40

B2B Marketing B to B Advertising Agencies Planning 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. Remember, we were targeting a niche B2B crowd, so generating 209 qualified leads was a huge win !

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.”

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Will you consider QR codes for your B2B marketing mix?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Guest bloggers who wrote for MLT's Ideas @ Work: B2B Blog Q&A: How do I start a B2B Blog? The LinkedIn Company Profile: Is your B2B in the top 1%? Are You Hungry For More B2B Sales? Mark Schaefer.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. ” Are you a B2B marketer who’s active in social media? Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

AUGUST 2, 2011

This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." Unlike the real estate agents who populate that film, my first sales job was in men's suits and sportswear. to "The leads aren't weak.

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

AUGUST 9, 2011

I am one of three partners at the B2B marketing agency, MLT Creative. We decided to never again justify weaknesses in our own marketing efforts with the old “cobblers' kids have no shoes” line; after all, our agency is similar to our clients in that we are a B2B business ourselves. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. Our customers and yours don’t need more sales messaging from us. They need help and they want information.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

SEPTEMBER 24, 2010

As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). I’ve known @DougKessler through social media for almost two years, and he was one of the first thought leaders I added to my “ B2B Braniacs & Maniacs ” tribe.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

MARCH 7, 2011

Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. Do QR codes have a future in B2B? Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

MLT Creative

JULY 9, 2010

If you develop and consult on b2b branding like I do, or just want to see how your brand stacks up, I recommend this guide as an excellent starting point. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Buzz 40

Buzz Brand Identity Branding B to B 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Atlanta is home to many global B2B giants as well as innovative startups. No brag, just fact.”

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

APRIL 25, 2011

After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider. B2B firms often make marketing decisions based on field experience gained over the years. Not just as numbers and demographics alone, but as partners who can help you fine-tune your B2B marketing efforts.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies. photo credit: www.fishingfury.com. photo credit: www.fishingfury.com.

B to B 40

B to B B2B Advertising Agencies Business 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

AUGUST 9, 2010

This Week's B2B Word on the Street is: CREATIVE. At our B2B marketing firm, MLT Creative, the motto is "We make ideas work." Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. It’s not too late for you.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 25, 2010

Well, whatever you're doing in the B2B marketplace, please be sure the customer and prospect engagement experience is well thought out, lest it be you or a client who ends up with "crickets in your hair." And in B2B sales, that is certainly far better than just the chirping of crickets. What can be done? Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40