Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Your marketing automation platform might use third-party cookies to track visitors.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. So, you always have the most up-to-date measure of the potential impact Apple’s Mail Privacy Protection may have on your email program.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 When you’re clear on who you’re targeting and why, you can better tailor your automation efforts. billion annually by 2023.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

ANNUITAS

MAY 1, 2014

I sat in on several sessions focused on automation, analytics, and reporting. Additionally, there were product demos of the new Silverpop Engage that were on display as well – giving attendees a lot to look at and experience.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Individual user data is no longer available.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

APRIL 23, 2024

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. Automation can handle menial tasks like gathering and segmenting data, giving you a clear view of the information you need to make decisions.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Trade Press Services Newsletter

AUGUST 4, 2022

To become and stay compliant with ADPPA, marketers will need to adopt new technologies that can automate data deletion requests and protect consumers’ covered data. Additionally, marketers should see these regulations as an opportunity to demonstrate transparency and build trust with prospects and customers.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Litmus

OCTOBER 27, 2021

Personalization and automation are must-haves. While not new, personalization and automation are no longer nice-to-have someday. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. It’s essential. The time is now.

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Don’t rely on opens to trigger email campaigns and automations.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Spiralytics

JANUARY 11, 2023

Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Automate email follow-ups. Let’s dive into it!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

OCTOBER 27, 2021

Marketers this year are most interested in automation. Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns.

Search Marketing 115

Search Marketing Email Marketing Planning Privacy Protection 115

Litmus

APRIL 18, 2024

Our respondents were split on whether to go all-in on one ESP or use several based on their needs: 46% of respondents chose just one ESP or marketing automation platform (MAP) to send emails, while a combined 49% use more than one ESP. Of those who used more than one ESP, most respondents used two. Click here to see the full results.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 16, 2022

What we’re reading: On the subject of privacy, marketers experienced a rewind last week when HBO was slapped with a class action lawsuit alleging that it was sharing the viewing histories of its HBO Max subscribers with Facebook. The law was passed after a journalist obtained the rental history of Robert Bork.

Privacy Protection 102

Privacy Protection B2B Privacy Conference 102

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” It’s hard to say.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Instead of concentrating on having the links change, we used a dynamic link that changed to point to different CSS files that had corresponding images from the content automation tags.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Litmus

NOVEMBER 2, 2021

The need for personalization and automation is now. But privacy measures are impacting our ability to do so. And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. Don’t wait to automate. So it gets put off.

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

Litmus

FEBRUARY 4, 2022

By combining data and automation, their technology delivers hyper-relevant email copy and imagery that not only looks great, but appeals to audiences, tailored to each phase of the customer journey. . As privacy regulations such as Apple Mail Privacy Protection (MPP) continue to evolve, email personalization will become even more important.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automation and inferred intent. A closer look at marketing automation’s core features. Read more here.

Marketing Automation Services 129

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 129

Litmus

MARCH 10, 2022

Email isn’t slowing down anytime soon, so retailers and e-commerce brands should follow these trends in order to keep up: Boosting personalization and automation . Additionally, with brands becoming more strategic about data personalization, we’ll start to see more practical uses of automation and AI in email.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Martech

OCTOBER 28, 2021

If something can be automated, it will be automated. And if the number of environments that need to be accessed in order to use automated tools can be reduced, that’s a time saver. Marketers this year are most interested in automation. Of those surveyed, 59% said expanding automation was a priority for 2021.

Facebook 115

Facebook Planning Marketing Budget Creation Marketing Budget 115

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Convert

APRIL 21, 2021

Right to object to automated profiling and decision making. It is not too early to start CDPA compliance efforts as more states, such as New York and Washington, begin to enact consumer privacy protection laws. Right to correct errors in personal data. Right to delete personal data. Right to opt-out of behavioral advertising.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Scoop.it

JANUARY 24, 2023

Businesses will utilize customer data platforms to build more effective email strategy Owing to the sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection, and App Tracking Transparency, businesses will be obliged to use their cross-channel customer data. But, there’s something else too that’s equally important.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). New Consumer Rights and PII Concepts.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. Use automation to free up time for smarter insights. This can be enhanced further with automated taxonomy management, flexible harmonization logic, and holistic data governance tools. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automations and inferring intent. Why we needed to kick the open-rate habit. It comes down to tactics versus strategy.

Open Rate 140

Open Rate Email Marketing Planning Click Rate 140

SmartBug Media

AUGUST 23, 2023

Sales automation: Sales departments can use AI for lead scoring, demand forecasting, and prospect outreach. Payroll: With AI, accounting and HR departments can automate payroll and other repetitive processes using advanced data analysis.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Brightedge

JULY 22, 2022

The increasing complexity of technical SEO means operators of enterprise-grade websites need to mirror what search engines are doing by employing automation, AI and machine learning if they are going to be able to conform at scale with the myriad standards that determine whether a page gets indexed and ranked.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Salesforce Marketing Cloud

APRIL 20, 2022

Privacy changes have led to shifts in marketing strategies and investments. Over the past few years, data privacy regulations — such as GDPR, Apple Mail Privacy Protection, and Google’s deprecation of the third-party cookie — have encouraged marketers to adopt a consumer-first, consent-based approach to data collection.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. The example is automated flows that used opens (or lack of opens) to determine the next best message. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Privacy laws in Europe and in some U.S. Here’s another tester. A bill for a federal Safe Data Act was filed in the U.S. Senate in July.

Marketing Automation Services 111

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 111

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. The marketing team can now send personalized and automated product recommendations via email or through ads on social platforms. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

DECEMBER 7, 2022

Ali Mahad, Email and Marketing Automation Specialist, Finning International Inc. For email marketing, this will lead to more relevant personalization , better segmentation, and smarter automation that leverages a wider array of triggers across channels. A/B email testing will become more intentional. “I’m

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89