Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. What Is A Sales Process? It’s time to optimize.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 113

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Where Do Sales Reps Waste The Most Time? How to Improve Sales Productivity.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

Marketing Insider Group

MARCH 14, 2021

It just means you have to think about the relationship and the process in a slightly different way. The Personalized Sales Experience. A good example of this would be if you were business looking to grow your reach on social media , while also increasing your follower count in the process. Not at all. Take Exceed.ai

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Where lead management often falls short.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Zoominfo

DECEMBER 23, 2021

As the process of hiring talent becomes increasingly digitized, savvy recruiters are using technology and strategies common in sales and marketing, to power a stronger recruitment process. Sales reps engage prospects based on specific needs and requirements, then encourage them through a sales development funnel.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. The answer has little to do with the technology itself.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SmartBug Media

JANUARY 10, 2024

Navigating the sales funnel can be complex for any business. Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. Why Should I Have a Process for Our Sales Cycle?

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Types of Sales Automation Tools The reach of this technology is widespread.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. The concept that underlies all those points is known as sales effectiveness. The way that sales effectiveness is measured can vary by company or sales organization depending on which sales metrics are the most important to them.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Navigate the Channel

NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Inside Sales Rep Magic Twenty years ago, the inside sales rep was the person working phone magic day in and day out. FAQs How has the role of inside sales reps evolved?

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Here are the key strategic goals to focus on at every step of the process.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 123

Marketing AI Work Management Effectiveness B2B Marketing 123

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Understanding the Stages: MQLs, SALs, and SQLs Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) might sound similar , understanding the distinctions between these lead types is crucial to boosting up your marketing funnel.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

LeanData

JANUARY 20, 2021

Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. . Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner). Developing a Lead Management Strategy.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Hubspot

SEPTEMBER 6, 2023

Read on to find out how Teamwork.com increased sales efficiency by 50% when they ditched "more is better" in favor of "better is better." Teamwork.com's Sales Story Who are you and what is Teamwork.com all about? My name is Beau Brooks and I’m the Global VP of Sales at Teamwork.com, a project management tool for client work.

Effectiveness 72

Effectiveness Enterprise Management Peer-to-peer Work Management 72

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

JUNE 29, 2023

In today's competitive landscape, sales teams are under immense pressure to deliver results. Traditional sales strategies often fall short thanks to long sales cycles, decreased close rates, and the need for more personalized outreach. But how can you incorporate HubSpot's Content Assistant into your sales process?

Hubspot 98

Hubspot Process Content Outreach 98

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” ” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. See how it works What are sales targets? Why are sales targets important? All they have to do is start running.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Ontraport

JUNE 7, 2020

It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners. The biggest challenge for modern sales teams: consistent follow-up.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

SmartBug Media

FEBRUARY 25, 2022

When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. One efficient way to close the deal is to use personalization for sales enablement. Gone are the days of stagnant sales scripts and generic email blasts. Basics of Personalization for Sales.

Personalization 98

Personalization Top of Funnel Effectiveness Work Management 98

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 53

Marketing AI Allocation Work Management Lead Scoring 53

G2M Solutions

OCTOBER 10, 2023

Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. Sales leaders are struggling to meet their goals. In the past, the solution was to throw more sales reps at the issue and push for more and more activity. Automated Sequences: Automate repetitive tasks for greater efficiency.

Budget Programs 62

Budget Programs Software Product Allocation 62