Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 130

SalesIntel

MARCH 23, 2023

Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies.

Marketing AI 52

Marketing AI Account Based Marketing Work Management Marketing Management 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 130

Marketing AI Paid Content Work Management Marketing Strategy 130

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Image Source What Are Examples of Decision Intelligence Tools?

Budget Programs 228

Budget Programs Marketing Automation Services CMS Development Marketing Budget 228

Martech

JUNE 14, 2024

The generative AI arms race may be over before most people know it’s begun. Adobe has its AI Assistant. Microsoft has its own copilot, HubSpot has various AI assistants, Oracle boasts a Digital Assistant, SAP has a copilot called Joule. But wait, there’s more So the AI arms race is over? Pretty much true.

Marketing AI 119

Marketing AI Enterprise Management Digital Asset Management Generation 119

Salesforce Marketing Cloud

AUGUST 29, 2024

A marketing agent, much like a self-driving car, can use “sensors” (real-time data) to detect changing business conditions and respond proactively (adjust pricing, launch a campaign, and so on). Powered by large language models AI agents are made possible through the emergence of large language models (LLMs).

Enterprise Management 130

Enterprise Management Work Management Marketing Management Business 130

Hubspot

AUGUST 23, 2023

78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach. But while AI can open many opportunities for scaling and improving your outreach, this technology is still new to most of us, and that newness can lead to potential missteps. he told me.

Outreach 56

Outreach Marketing AI Paid Search Agency Amazon 56

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Salesforce Marketing Cloud

MAY 31, 2024

The business of wholesale telecom sales is fundamentally transforming. In response, the wholesale market has expanded to a diverse set of offerings such as leasing network infrastructure including fiber and providing managed services for IT and business functions, in addition to cloud solutions and location hosting for hardware.

Marketing AI 52

Marketing AI Allocation Marketing Management Fulfillment 52

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 81

Marketing AI Top of Funnel Lead Ranking Lead Scoring 81

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

B2B Sales 62

B2B Sales Marketing AI Top of Funnel Demand Generation Agencies 62

Martech

JUNE 10, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. It’s important to ensure that the messaging and targeting align with the needs and interests of the target market. I am trained with MarTech content.

Top of Funnel 111

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 111

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What did we find?

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Martech

JULY 26, 2022

Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic recommendations for the last steps to closing deals, including quotes and proposals. From Fusion Marketing to Fusion Sales.

Marketing AI 97

Marketing AI Marketing Proposals Enterprise Management CRM 97

B2BMarketing.net

APRIL 16, 2024

In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.

Branding 45

Branding Brand Identity B2B Ethics 45

Thinkers360

JULY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Generative AI for 2024. Congratulations to all our Generative AI influencers who participated! Join Enterprise Lite to work with all of these Generative AI influencers! 14 Jason Tan Engage AI Contact Jason Tan Score: 35.32

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 123

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 222

Marketing Strategy Marketing & Strategy Work Management Product 222

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 121

Social Media Automation Marketing Attribution Personalization 121

B2BMarketing.net

APRIL 16, 2024

In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.

Branding 52

Branding Brand Identity Ethics B2B 52

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Relevance ROI 117

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. Average marketing budgets have fallen to 7.7% A market where the appetite for net new deals has significantly chilled.

Work Management 130

Work Management Marketing Automation Services Marketing Management Vendors 130

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it.

Marketing AI 106

Marketing AI Ideal Customer Profiles Allocation Analysis 106

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 285

Paid Search Agency B2B Sales Marketing & Strategy CMO 285

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

Biznology

JULY 23, 2019

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

chiefmartech

JUNE 16, 2024

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. LLM AI engines from OpenAI, Google, Anthropic, Meta, et al., of marketing ops leaders said they’re now using a cloud data warehouse/data lake with their martech stack.

API 110

API Marketing Automation Services Lead Ranking Digital Experience Platform 110

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. The Problem with Digital Marketing Today. Unbounce Survey].

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. I just read a post the other day that talked about the “early days” of AI. Is AI a silver bullet? AI is happening already.

Marketing AI 118

Marketing AI B2B Marketing Planning B2B 118

Salesforce Marketing Cloud

SEPTEMBER 16, 2024

Instead, service in manufacturing creates differentiation by providing personalized experiences and the potential to expand service-based revenue models. Learn how manufacturers can incorporate the findings to better differentiate their service and improve customer satisfaction and loyalty. Back to top.)

Enterprise Management 52

Enterprise Management Service Lead Ranking Customer Satisfaction 52

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! The transition from traditional tech and AI startup to Turing’s AI-driven services. Phil Walsh: AI.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52