Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

seo.co

NOVEMBER 22, 2021

And that’s a good thing because the chances are that all your competitors also have eyes on the same keyword list. No one’s searching for them or looking to create content with them. Low or no-volume keywords is one of the primary means of outranking big brands. Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” So why is all this happening? Most likely, all of that is true.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. 9 percent?! Improve SEO best practices.

Analytics 265

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 265

Brightedge

MARCH 31, 2022

In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Follow official channels - It’s a myth that search engines don’t publish information about how their algorithms work. Google Search Guidelines are easily accessed on the web.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Scoop.it

MARCH 21, 2023

In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic. .” What is “High-Quality” Content in 2023?

SERP 81

SERP Long Tail Marketing Dwell Content 81

Contently

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. ” That gets 89,000 searches a month and requires just six quality links to get onto page one. Play them at their own game.

Lead Generation 218

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 218

Contently

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk , making no visible contribution at all. It also signals people’s confidence in the authority and relevance of the information they’re clicking on. What about everyone else?

Social Media 130

Social Media Long Tail Marketing Media CTR 130

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. Let’s chat about long-tail keywords. It’s often represented as a score, typically on a scale from 0 to 100, with higher numbers indicating greater difficulty.

Keywords 94

Keywords Paid Content SEO Lead Ranking 94

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Contently

MARCH 1, 2022

IG followers,” wrote comedy editor Megh Wright on Twitter. “If However, by no means should all content marketers seek to emulate them. And they’ve been around since long before the Internet. If you want them to be called yours, buy this one, so that they won’t be mine.” It’s a start?”

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. The higher you are, the more likely people will see and click on your post. How high do you need to be?

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Hubspot

APRIL 22, 2020

They're also usually logged on to multiple social media channels at once, have a mobile-first mindset, and love video content. With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. But do you know what types of content Google is presenting on the first page?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. Each one plays a role in your overall strategy. If you’re lacking in one area, it means you’ve still got room to optimize your site. It also includes engagement on the page or post.

SEO 118

SEO Top of Funnel Buyer Personas B2B 118

Brightedge

JUNE 10, 2022

However, one problem with using tools is you are often siloing your data or exports in different areas like personal computers or the cloud, working against clean governance. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research.

SEO 111

SEO Research Enterprise Management Tools 111

nDash

JUNE 1, 2021

The introduction paragraph has one goal, encourage people to read the rest of the article. When readers don’t choose to read the article, they don’t stay on your page. Use external links based on the quality of the link, not the quantity of how many links you can stuff into an article. People are busy.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Animalz blog

MARCH 8, 2023

The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results. The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results. All marketers need to aim to clear the minimum quality threshold for every article.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Hubspot

MARCH 19, 2020

After all, SEO isn't the only component of a successful marketing strategy. Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic. For example, you might discover that your audience is looking for "guides on creating a content marketing strategy."

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. Are all the top-ranking pages using 1,200-word articles? And that means getting clarity.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. And while many major corporations have a significant hold on their respective markets with their branding, how can you as a marketer drive brand awareness? Let’s take a look.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Stevens & Tate

JANUARY 25, 2021

Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Therefore, begin by entering a broad or all-encompassing keyword and then drill down. For example, the Worldwide feature allows you to focus on a certain market geographically.

Trends 72

Trends SEO Google Long Tail Marketing 72

Martech

NOVEMBER 10, 2022

All parties involved in the content creation process know just how much time, effort and financial resources go into it. In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Let’s move on to dissecting the content creation process. Think about it.

Marketing Automation Services 101

Marketing Automation Services Automation Top of Funnel Work Management 101

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Biznology

JANUARY 2, 2018

One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.”

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

SalesIntel

AUGUST 7, 2023

And, of course, they can look for things on the web. In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content.

Marketing AI 133

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 133

seo.co

FEBRUARY 9, 2022

Google has stated that articles are partially scored based on the date of creation. Revisit your old articles and check to make sure they are still factually correct. If you make any changes or revisions, make sure to resubmit the URL for each changed article to Google. Evergreen Content is King. Types of Content.

Google 98

Google Long Tail Marketing SEO Keywords 98

Scoop.it

NOVEMBER 2, 2023

If you disagree, then this article is for you. Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. And how does your product or service fit into the solution?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

ClearVoice

JANUARY 28, 2020

In researching this article, I discovered the fact that there’s actually a government agency dedicated to making sure language in government documents is as clear as possible. But what happens if you need to impress your audience while simultaneously informing them? How do you make a buyer’s guide to strengthen your brand?

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Martech

MAY 26, 2023

Before we jump in, let’s establish one thing: AI is a game-changer, but it’s not a magic wand. Automated content generation We all know that content creation can be time-consuming. They can produce data-driven articles, reports or product descriptions based on predefined parameters.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

ClearVoice

MAY 3, 2023

It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. But what a lot of people miss is the fact that “content” refers to more than just the articles on your blog. Contextual information.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85