Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Social Media 303

Social Media Media Psychographics Loyalty 303

Optinmonster

FEBRUARY 13, 2025

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. In this article, Ill walk you through how to use GA4 to discover high-performing lead magnet ideas. Look for pages with high engagement and strong conversion rates (if you have goal tracking set up).

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Lead Scoring Lead Ranking 86

Marketing Insider Group

JANUARY 28, 2025

According to Venngage, original graphics are the best-performing visual for 43% of marketers. This article will show how branded graphics can transform your paid ads on social media. Image Source Click-Through Rates (CTR) CTRs show how many people click on your ad after seeing it.

Social Media 236

Social Media Paid Search Agency Ads Brand Identity 236

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. People are smarter; they know not to click on things so attribution is tough; they’re doing more searching before putting their head above water.” The message got through.

DemandBase 115

DemandBase Account Based Marketing ABM Paid Search Agency 115

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

Paid Content 324

Paid Content Budget Programs Research Marketing Analytics Tools 324

Learn from the Pros

NOVEMBER 25, 2024

If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. Download Our Companion 2025 Go-to-Market Guide To help you build and execute a GTM plan that delivers predictable growth, download this guide. How do we hit revenue goals with leaner budgets?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. However, getting more clicks isn’t sufficient. It’s important to deliver value on both channels.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.”

Marketing Analytics Tools 136

Marketing Analytics Tools Analytics Google Conversion 136

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 307

Paid Content Stats Marketing Budget Webinar Metrics 307

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? Content hacking can help boost your marketing efforts in a short time, with a limited budget.

Content Marketing 275

Content Marketing Planning Marketing Analytics Tools Viral Marketing 275

sagefrog

JANUARY 13, 2025

Standing out in a saturated market is another hurdle, especially when translating technical solutions into compelling benefits for non-technical audiences. Success depends on strategic approaches that balance clarity with expertise and evolve with market demands. Using Martech tools can amplify your contents impact.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Webbiquity

FEBRUARY 23, 2017

That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes. Google Review Count: 312. WordPress Ratings: N/A. Google Review Count: 245. WordPress Ratings: 270. Google Review Count: 243. WordPress Ratings: 104. 1) Publicize.

CMS Development 239

CMS Development Best Practices Sample Enterprise Management 239

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 328

Ideal Customer Profiles Work Management Planning Paid Search Agency 328

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Salesforce Marketing Cloud

NOVEMBER 18, 2024

But standing out in this crowded market can be tough. click-through rate (CTR) , while the second and third positions receive 18.7% It keeps you flexible : As trends and customer behavior change, you can adjust your SEO strategies to meet demand without needing a complete overhaul of your marketing efforts. The best part?

Startups 98

Startups Lead Ranking Lead Scoring SEO 98

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. They will inevitably cut into the click-through rates of top-ranking pages. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. SEO and PPC Work Best Together — Here’s Why.

PPC 270

PPC SEO Paid Search Agency Keywords 270

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. However, getting more clicks isn’t sufficient. It’s important to deliver value on both channels.

Email Marketing 243

Email Marketing SEO Work Management Marketing Management 243

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. Achieving this level of resonance can lead to increased traffic, higher conversion rates, and substantial growth for your brand. Content amplification isn’t just another buzzword in the marketing world.

Paid Search Agency 304

Paid Search Agency Cost Per Click Ads Lead Scoring 304

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Social media managers must also juggle multiple responsibilities.

Social Media 324

Social Media Work Management Marketing Management Media 324

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. There’s a product-market fit. So what does that look like?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. This is why we invest so much of our marketing budget in content at Contently. Audience growth.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. This targeted approach makes landing page funnels highly effective in boosting your conversion rate. Updated on January 6, 2025. 14 min read Ahh, the funnel.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. So what does that look like?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Marketing Insider Group

JUNE 3, 2024

About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

Google 301

Google High Quality Lead Search Marketing SEO 301

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% of all clicks.

Analysis 306

Analysis SEO Lead Scoring Lead Ranking 306

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 359

Analysis Top of Funnel Work Management Lead Scoring 359

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. User Experience Drives SEO Search engines, like Google, are all about user satisfaction.

Marketing Websites 309

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 309

Contently

MARCH 20, 2018

In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Our engagement metrics look great,” they say, “but our bounce rate is so high. So how does this knowledge impact marketers?

Top of Funnel 167

Top of Funnel Marketing Analytics Tools Content Marketing Planning 167

Optinmonster

NOVEMBER 7, 2024

In this article, we’re going to cover the smaller actions that lead up to the larger goal: micro conversions. Engaging with Interactive Elements – Clicking on sliders, calculators, or interactive quizzes. They achieved conversion rates of over 40% and collected 15-20 highly qualified leads every day.

Conversion 80

Conversion Top of Funnel eCommerce Advertising Funnels 80

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

TrustRadius Marketing

JULY 14, 2022

The reason a page could have a high bounce rate is the keywords aren’t matching what end-users are actually looking for. Conversion Rate Bounce Rate Retention Click-Through Rate (CTR) The conversion rate is your total conversion divided by the number of website visitors. Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Marketing Insider Group

APRIL 4, 2024

Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

Paid Content 179

Paid Content eCommerce Marketing & Strategy Marketing Strategy 179

TrustRadius Marketing

JULY 11, 2022

Click here to read our piece “What is Web Analytics?” Some common key metrics can be the number of visitors to landing pages, the bounce rate, and user retention. The table below offers some examples of the features a website analytics platform can have. Google Analytics. Want to learn more?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98