Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. Have you tried to convert mentions to links months after a PR campaign ran? From our PPC data, we now have more data to know which keywords generate orders and vice versa.

Case Studies 73

Case Studies Case Study Studies SEO 73

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR? Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Optinmonster

JUNE 14, 2024

You can track social media directly in the analytics of the social media platform you’re using. There are also amazing tools like MonsterInsights that you can use with Google Analytics to get the info you need to track the ROI of your owned media. They also share many of the winning videos on their own YouTube channel.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

Marketing Insider Group

FEBRUARY 3, 2022

Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building. Here’s some proof: the top YouTube video on marketing strategy is all about doing getter Instagram and Facebook ads!

Paid Content 286

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 286

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. On a near-continuous basis, consumers are asking for help making purchasing decisions. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Here are the top strategies to promote your NFT: PR. PR helps to change the mindset of people towards an online entity. Book My Free NFT Marketing Consultation.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Onalytica B2B

JANUARY 18, 2017

The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. Programmatic Ads: PPC manager? PR Newswire. eBargainsToday. eBargains Today. MarTech_News.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

MAY 18, 2010

I've seen something similar used to categorize (and test) PPC target phrases. leeodden Indeed, never underestimate the value of analytics and click path analysis. I think this classification method (AIDEA) is a viable way to categorize assets and thus identify gaps or weaknesses.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: How do you compare your video marketing efforts on YouTube with your blogging program?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. Approximately $40 billion in the U.S.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Single Grain

SEPTEMBER 14, 2022

Do I need someone to track my marketing strategies and manage my analytics? How you do one thing is often how you do most things, and if they are competent marketing agencies for SEO, PPC, CRO, etc., They have a team of PPC specialists to run high-converting paid ad campaigns with a focused outlook on Return on an Ad Spend (ROAS).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. It is very economical for a smaller PR agency or large (from $9.99

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Pay-Per-Click (PPC) Advertising. Do you need someone to track your advertisement ROI and manage your analytics? Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR. Such tactics include: Search Engine Optimization (SEO).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Moz

AUGUST 12, 2020

In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success. Improved Reporting & Analytics Within Google Tools. Dana DiTomaso. Ross Simmonds.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Single Grain

AUGUST 24, 2021

Google Search Console and Google Analytics monitoring. High-conversion keywords from the PPC campaigns that the company or its competitors might be running. Traffic Analytics Report. SpyFu is a keyword research tool that also offers various SEO features like SEO reports, keyword tracking, and backlinks analytics.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc. Elyse DeVries. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Lisa also recently authored a guest post here on web analytics and lead scoring. Director, Marketing, Communications & PR at EndPlay, Inc. Elyse DeVries. Ale Espinosa. aespinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Hubspot

SEPTEMBER 1, 2016

Earned online coverage (PR, social media, and reviews). Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 2 YouTube Statistics. YouTube reaches more U.S. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. Search marketing should be a top priority for organizations in any industry.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

B2B Marketing Zone Posts

APRIL 5, 2010

How to Get Coverage in Blogs – Really - Webbiquity , March 22, 2010 B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010 It may be the most critical component of your pay per click (PPC) program.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

accelerate agency

FEBRUARY 26, 2023

SEM (PPC) marketing SEM (PPC) advertising (where you pay each time someone interacts with your ad) can encompass traditional paid search ads, display ads, paid social ads, and remarketing ads for people who’ve already shown interest. However, their content marketing section doesn’t mention link building or partner relationships.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52