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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 126
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How to Set Up Google Analytics eCommerce Tracking for WooCommerce

Optinmonster

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. With these valuable insights, you can tailor your sales and marketing accordingly to maximize business. Why Enable WooCommerce Google Analytics Tracking. Plus, it creates its own analytics reports for you.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

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A 14-Point eCommerce Launch Checklist for New Store Owners

Optinmonster

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? Starting an eCommerce store can be overwhelming. In this article, we’ll share a straightforward and easy-to-follow eCommerce launch checklist. Ensure your ideal platform supports the plugins you need.

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Best Free Social Media Analytics

TrustRadius Marketing

This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

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How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

Hubspot

How will you know which is the right platform for your ecommerce business? Like with every tricky business question, the answer is: it depends. But first, let's discuss why ecommerce businesses should always use some kind of marketing automation platform. Why Use Marketing Automation for Ecommerce?

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Top 5 Ecommerce Platforms for Small Businesses

TrustRadius Marketing

This post walks through the 5 top ecommerce solutions for small businesses, based on third-party reviews collected on TrustRadius. Figuring out what type of ecommerce software will fit your business best can feel like an uphill battle, given how many options are available. WooCommerce). . Inclusion criteria.