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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences.

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How to Craft an Effective Local SEO Content Strategy

Contently

Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. For another, focusing on local SEO allows businesses to connect more directly and personally with their target audience.

SEO 146
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10 metrics to track influencer marketing success in 2024

Sprout Social

One person can see a post multiple times, so the impressions will always equal or exceed reach. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics.

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How to Promote Your Website for Free

Optinmonster

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Well, you can actually look for lead magnet ideas in Google Analytics.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service. Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. These were our ICPs.

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Keeping a travel blog afloat during a global pandemic

ConvertKit

Gabby is not a “stay there” kind of person. She was terrified of flying by herself, afraid of not knowing the language, and fearful of being the only Black person she’d see on the trip or in the country (she was). Next, she took a short press trip to Savannah, Georgia. With her dad in the military, Gabby moved often as a kid.