Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

Analytics 246

Analytics Business Digital Transformation Merchandising 246

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Study Best Practices. There are different best practices for every social media platform. Not sure where to start, or even where to look for B2B best practices?

Social Media 318

Social Media Organization Media B2B 318

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. Take stock of your team’s analytics, design and technical skills. The result?

Personalization 124

Personalization Practices Allocation Enterprise Management 124

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 271

Design Paid Search Agency Companies B2B 271

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 257

Marketing & Strategy Top of Funnel B2B Landing Pages 257

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322

Planning Analytics Enterprise Management Work Management 322

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111

Analytics Enterprise Management Work Management Business 111

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . How do I generate more b2b leads from my email campaigns? Hence, I am sharing 5 powerful and tested email marketing practices that will help you extricate yourself from such difficult situations. . 1 Avoid ‘Spray and Pray’ Strategy.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SmartBrief - Marketing

MAY 14, 2024

With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns.

Allocation 52

Allocation B2B Marketing B2B Privacy 52

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust.

Marketing Analytics Tools 122

Marketing Analytics Tools Digital Transformation B2B B2B Sales 122

Lead Forensics

DECEMBER 8, 2023

Lead Forensics is a cutting-edge tool focused on B2B lead generation. What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Google Analytics provides broad audience insights for various businesses. What is Lead Forensics?

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 130

B2B Marketing Search Marketing B2B Google 130

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. Here, we'll explore what social media data is, and how you can use that data to strengthen your B2B sales funnels. Why is social media data important to B2B funnels? How Social Media Data Impacts Your B2B Funnels.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. B2B website visitors are researching services for their company. Mobile-responsive sites, especially B2B websites, must also meet user experience needs beyond the interface.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Training methods include information transfer, modeling best practices, and sales practice with feedback. Training and role-playing is for sales preparation and practice. Training prepares sales reps to execute.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Heinz Marketing

FEBRUARY 25, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 7 Steps to Setting Up Google Analytics For Your Business By Sean Boyle In today’s day and age, tracking data with Google Analytics is an absolute must.

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing AI Analytics Google 60

Heinz Marketing

AUGUST 6, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this blog post, Dr. Jim Anderson offers practical advice and general guidelines for those trying to deliver any sort of online speech. Ultimate Resource for Sales Motivation.

Analytics 56

Analytics B2B Thought Leadership B2B B2B Sales 56

Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.

B2B Sales 281

B2B Sales Automation Top of Funnel B2B 281

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Inbox Insight

MARCH 13, 2024

The Intersection of Predictive Analytics and Lead Scoring While there have been many advancements in technology, predictive analytics has emerged as one of the biggest game-changers in lead prioritization.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency.

Advertising Agencies 138

Advertising Agencies Paid Search Agency B2B Marketing Planning 138

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. However, changing buyer preferences for a self-service purchase journey in an increasingly virtual world has ended the practicality of that structure.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

LeanData

FEBRUARY 9, 2021

Image: B2B News Network. Still, only 13 percent of the study’s 420 marketers at B2B technology and business service companies described their ABM programs as fully embedded and a driver of strategic growth. . So, the data suggests we’ve seen ABM processes move from theory into practice. Tomorrow’s approach, today.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98