Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Marketing Savvy

SEPTEMBER 21, 2009

The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems. Twitter for B2B, Specifically. Analytics for Reach and Impressions. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

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Social Media Twitter Research Media 40

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Savvy

NOVEMBER 16, 2009

As fellow B2B marketers, Agency-types and otherwise Social Media communicators, would love feedback – see the live blog and concept by going here. Nice custom admin screens support the site; Google Analytics under it all. For various reasons, no promotion on the.com main company brand web sites, no PR on the advernture.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . icerocket: free analytics, invisible tracker for blog site visits/other statistics. Other Popular Posts: DIY Media Buying Or Use A Pro ? Live demo click here. . **.

Tools 40

Tools RSS Statistics Digg 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

MARCH 20, 2012

As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ? Blog RSS Feed. There's a very simple way to populate your LinkedIn company page with your business' content, and it's called your blog's RSS feed. News Module.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. But to get more specific, what constitutes a good b2b tweet?

Twitter 20

Twitter Web 2.0 RSS B2B 20

Online Marketing Institute

MAY 26, 2010

There are many more such as monitoring tools and more defined analytics. I find that most b2b marketers ultimately care about quality leads. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. This can tell you a lot about your audience’s demographic and buying options. Read his blog here [link].

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Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. " For any B2B concern, blogging is sales. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. A high number of RSS subscribers is going to be your best Google indicator." Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Automated Sales Alerts and Tasks This is the ability to create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. Communications to groups and segments (may be personalized and triggered 1:1).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. This is very much a B2B platform so if you are targeting the business community Slideshare is ideal.” ” — PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

MAY 11, 2017

Showcase reviews: B2B PR Sense Blog, Orbit Media Studios, RazorSocial. B2B PR Sense Blog. 23: The 29 Best Web Analytics Tools. #24: 40: The Nine Best Reputation Management, RSS, and Social Search Tools. #41: 40: The Nine Best Reputation Management, RSS, and Social Search Tools. #41: Crowdfunding.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Webbiquity

FEBRUARY 2, 2017

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog.

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Marketing Automation Services Email Marketing Enterprise Management Tools 100

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Add credbility banners such as how many subscribers, number of hits, blog grade and any awards 21. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 3, 2012

using an analytics platform or your marketing software. But you should certainly publicize the winner and their board on your website and your Pinterest account for some great PR! Your Instagram followers are certainly a creative bunch, so even if you’re a B2B company , they will find a way to add excitement to your brand.

Social Media 28

Social Media Media Rules Landing Pages 28

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Twitter 100

Twitter Tactics Tools Tips 100

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. But what metrics are really most appropriate for social media measurement? by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

accelerate agency

AUGUST 10, 2021

Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. . What you get: Easily customize emails with a drag and drop editor, build automated workflows from scratch, automation splits, retention analytics, and product analytics. Google Analytics.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. I’m on the team that does PR, internal communications and external communications. Listen Now. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. I’m on the team that does PR, internal communications and external communications. Listen Now. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Marketing Savvy

SEPTEMBER 3, 2009

Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives. In the beginning, one layer may host the IR/PR/AR and Marketing tweet content.

Twitter 40

Twitter Advertising Agencies Marketing & Strategy Paid Search Agency 40

accelerate agency

FEBRUARY 16, 2023

ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. What you get : Easily customize emails with a drag and drop editor, build automated workflows from scratch, automation splits, retention analytics, and product analytics. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. What you get : Easily customize emails with a drag and drop editor, build automated workflows from scratch, automation splits, retention analytics, and product analytics. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. If ever there was a justification to invest in content marketing on the B2B side, a number like this is definitely it. Listen Now. Eric : I know.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

B2B Marketing Savvy

SEPTEMBER 7, 2009

Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Marketing wants a piece… so does the PR team… and Marcom, AR/IR… and don’t forget all those content experts. Personally, I like analytic options from other tools better.

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Twitter Enterprise Management Tools RSS 40