Online Marketing Institute

OCTOBER 31, 2010

It’s true — online engagement analysis is not for the weak of heart. Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

markempa

OCTOBER 11, 2006

But if you have the vision, desire and passion to do it, this report tells you how. But if you have the vision, desire and passion to do it, this report tells you how.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Convince & Convert

SEPTEMBER 22, 2010

. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. It speaks further to a company needing a well-rounded online marketing strategy. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

MAY 26, 2005

Is it just news briefs without analysis or insight? #4. Are there handy links to other places? #3. Writing style: Is it a sales pitch badly disguised as a Blog? Is it a long-winded column instead of a quick Blog? Usability & design: Is the typeface easy to read? Can you find links to archives? Is the writing concise and skimmable?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] For B2B marketers, these basics are often overlooked. The really "good stuff" comes from deeper market and customer analysis over time.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Single Grain

DECEMBER 3, 2020

Here’s what some of these activities might be: Public relations. Social media marketing. Online marketing. After having outlined the activities and marketing efforts, you then need to put your plan out there. Sales promotion. Advertising. Personal selling.

Template 136

Template Promotion Planning SWOT 136

Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. How about something a bit deeper like the old school relationship marketers know how to do? What behaviors are we talking about?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. You need analysis of that news. TopRank Marketing Blog. Seth’s Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. We have been writing on our blog, and have done small things but we haven't done a real thorough analysis of the blog as far as SEO is concerned.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

WebMarketCentral

FEBRUARY 13, 2008

David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. You need analysis of that news. TopRank Marketing Blog. Seth’s Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. To get started, think about looking at buyer persona integration, keyword search estimates, competitive link profiles, and search results analysis. Reporting and Analysis.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Public relations is one of the best ways to build a solid online reputation for your business. X10 is a specialized agency for marketing non-fungible tokens.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I love the analysis. The numbers and lists thing works. Thanks, Jay!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 10, 2010

Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hinge Marketing

JULY 24, 2017

This category includes training relevant staff in business development techniques, CRM and marketing automation technologies, networking, social media and other marketing- and sales-related skills. Operations — This consists of running day-to-day marketing operations. Analysis — You can’t fix what you can’t measure.

Work Management 97

Work Management Marketing Management Marketing Automation Services Service 97

BuzzSumo

JANUARY 19, 2021

I’ve built a lot of relationships simply by following influencers in the online marketing world on social media and jumping into conversations whenever I can, plus commenting on their blog posts and sharing them with my audience. I’m also very lucky to have a full public relations team at my disposal.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thanks much for the comment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Jay Baer offers an interesting analysis at Convince and Convert. – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Marketing Institute

NOVEMBER 19, 2017

There are three reasons it’s a must-read for content marketers: It covers all the bases. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. The New Rules of Marketing and PR provides a detailed overview of how to do that.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Convince & Convert

APRIL 26, 2012

I came in as an online marketer search guy to a PR agency, as a contractor that. But, so I had the influence of public relations and the content. caricature of our customers, but using a lot of data and analysis to then. Lee: If you’re asking a search person, then clearly there’s a very obvious.

Social Media 135

Social Media Optimization Media Buying Cycle 135