Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. Thanks for the read.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. The idea is that the person who is most influential online about Rolls Royce may have actually never bought one but is the one who always writing blog posts and sharing information.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Jay Baer offers an interesting analysis at Convince and Convert. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I love the analysis. The numbers and lists thing works. Thanks, Jay!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thanks much for the comment.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

FEBRUARY 25, 2010

link] [link] John S Great in-depth analysis! What a genius marketing team they've got over there. Now with the way social media is being integrated within traditional marketing and customer services, you can do something with all this know how about the customer. link] loved the example and the analysis.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom. Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Jeffrey K.

Business 117

Business Paid Search Agency Social Media Analysis 117

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Add “+&# at the end of any bit.ly URL to see how many times it’s been clicked on, and by whom. Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. without fully understanding how an agency can assist beyond traditional media relations?

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Technology I’m a gadget guy.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

" via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive."

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. link] Ryan McCormack Hi Jay, Thanks for the thought-provoking analysis. This level of vagary is useless. I wish I had been able to meet you!

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

JUNE 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Steps to Winning Fans with Content Strategy The Science of Inequality – Finding Your Influential Customers Ignore Foursquare at Your Peril – An Analysis of Potential [link] Jim Weldon Driving Sales (..)

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

" [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? As a small business owner teaching and assisting individuals in becoming consultants ( [link] ), I have witnessed how powerful word of mouth is. Word of mouth spreads like wildfire.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161