Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Both are part of the Google Marketing Platform. Convert does it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

ANNUITAS

AUGUST 30, 2016

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? add in outbound or partner marketing).

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

BuzzSumo

MAY 2, 2019

Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics. It’s where analysts deliver marketing analytics value to our teams, clients or executives. She knows that acting on data is how marketers get their analytics money’s worth.

Marketing Analytics Tools 92

Marketing Analytics Tools Comparison Allocation Analysis 92

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 121

Enterprise Management Work Management Marketing Management Budget Programs 121

BOP Design

FEBRUARY 5, 2020

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? If it’s been 3 – 4 months since you’ve launched your B2B digital marketing strategy and you are only seeing 3 – 5 website leads per month, something isn’t right. Wonder no more! Let’s dive in. Bad Quality Website Traffic.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

Salesforce Marketing Cloud

DECEMBER 7, 2022

CRM, win/loss analysis), external data (e.g. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Also, we can share values and marketing messages through personas. Personas are crucial to just about any role—sales, marketing, product, design, and more. Sign up now.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). Conversion Optimization Certification (Digital Marketer). Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL). Conversion Optimization Mastery (Invesp).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

DivvyHQ

JULY 23, 2019

See below a sample keyword map: . Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. For example, let’s pretend you are an ERP software firm targeting small businesses.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Tracking, measuring, and managing the data.

Lead Scoring 106

Lead Scoring Lead Ranking Enterprise Management Template 106

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

JUNE 10, 2020

The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. For the post-test analysis, since you’re measuring organic traffic versus a hypothesized projection, you have to look at other data points to determine success.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

The pre-test analysis to anticipate how long you need to run the test to reach statistical significance is more complex and takes up a lot of time with SEO split-testing. For the post-test analysis, since you’re measuring organic traffic versus a hypothesized projection, you have to look at other data points to determine success.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Convert

DECEMBER 19, 2022

By now, you have probably heard that Google will deprecate the existing version of Google Analytics (Universal Analytics (UA)) in July 2023 in favor of GA4. This means Google will stop supporting and tracking UA, which has served as the default reporting tool for millions of websites since 2012. Measurement.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

seo.co

FEBRUARY 15, 2021

The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English. Google accounts for nearly 70% of all global search traffic. Foreign SEO offers different challenges from local SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Convert

APRIL 12, 2021

A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. We hadn’t run any new marketing campaigns and so I did a little investigating to find out where the traffic came from. If you noticed that your A/A test showed a 0.5%

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. Let’s illustrate this through an example. What Is a Data Layer?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. By using the software for data collection and analysis, teams can find figure out the motivations behind user behavior. What is Web Analytics? Google Analytics.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. The first part of any analysis is actually pulling the data.

CTR 53

CTR API Impressions SERP 53

Convert

MAY 16, 2022

As the de facto landing page in several marketing scenarios, you may be nervous about making changes to your Shopify product page. The other way is that these two pages usually have different URLs, for example, “ [link] ” and “ [link] ”. That’s where testing helps out. You’re not alone. You’re Testing Prices.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

TrustRadius Marketing

JULY 14, 2022

Through data collection and analysis, teams can observe real-time user behavior. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses. What is Web Analytics? Web analytics is essentially website analysis. Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

TrustRadius Marketing

JULY 14, 2022

We discuss the different free analytics software available to startups and small businesses. What is Web Analytics? Web analytics is the analysis of your web traffic data. Website owners are able to use web analytics software to learn their website performance. Google Analytics. Want to learn more?

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98

Hubspot

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI. But first, a disclaimer.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Content Standard

MARCH 5, 2018

.” Here lies the trouble that many content marketing teams run into today. In an attempt to keep up with the constant demands of regular content schedules, tough KPI goals, and a hyper-competitive marketplace, we quickly settle into systematic and stylistic habits that may not actually be ideal for our marketing efforts.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

TrustRadius Marketing

JULY 8, 2022

Let’s go into some very popular tools and their different offerings so you can find the best web analytics tool for you. What is Web Analytics? Web analytics is essentially website analysis. In the table below are examples of some of the things a website analytics platform can do. Google Analytics.

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

Single Grain

APRIL 27, 2021

In marketing, sometimes the most seemingly simple tasks are actually among the more complex and impactful. This rebrand of a marketing technology agency necessitated a domain migration and went very well. In another example, a clinic we used to work with was called thriveMD Vail. Plus 5 Examples!). to SEOtesting.com.

Domain 52

Domain Demand Generation Agencies Sample Paid Search Agency 52