Tony Zambito

OCTOBER 26, 2015

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. A case in point is the term “buyer’s journey.”

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. However, you don't need to overwhelm the interviewer with a detailed analysis of its greatest problems. Instead, narrow your focus to one or two challenges.

Consulting 71

Consulting Sample Work Management Marketing AI 71

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. If you want to build a strong personal brand and gain an online following, you’re going to want to study from the masters. This is the case whether they’re close confidants or old acquaintances you haven’t seen in years, so import those contact lists and leave no friend behind.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Hinge Marketing

AUGUST 23, 2017

Typically, the research process consists of two parts: data collection and analysis. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Some studies include both quantitative and qualitative research. But in most cases, I recommend against it.

Research 95

Research B2B Marketing Sample Planning 95

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Don’t mess around with what is already working.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Contently

JUNE 13, 2016

Overall, the company seemed to be a case study of tech startup irreverence, p **g off everybody from Warren Buffet to Mark Zuckerberg to Jay Z. At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Hubspot

AUGUST 20, 2018

Their inclusive, down-to-earth commercials focus on ensuring every woman feels beautiful, making their product seem like a source of many emotions — acceptance, serenity, optimism, self-love. Studies show that people rely on emotions, rather than information, to make decisions. If bad news sells, then good news travels fast.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Convert

MAY 31, 2022

Rishi Rawat’s Case Against User Research. Here’s what he recommends instead: Focus on finding common buyer traits Trust your gut Talk to the CEO/Founder (if you’re an agency) Study competitor sites Mine insights from testimonials (we’ll get into detail below). Lorenzo Carerri’s Case for Review Mining. Collecting VoC Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Content Marketing Institute

APRIL 10, 2018

And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Buzz Marketing for Technology

JUNE 28, 2008

Psychologists are beginning to study the impact that information. It causes paralysis of analysis,? case studies of business executives suggest. Armed with the latest and best facts, stock market investors sell ahead, doctors save lives, students ace tests and lawyers win cases. VOLUME 29, NUMBER 3 - March 1998.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

ClearVoice

MARCH 19, 2021

This is usually seen as “affecting customer behavior,” but truly influential brands can influence their entire category and beyond (case in point: Apple). The obvious goal here is usually “sales lift” where analysis can draw a line between a campaign and increased sales in the markets it ran.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. – Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? At least, in Groupon’s case, we waited for them to become a success before we shit on them. It’s a study from American Express and Echo Research. Eric : Yeah, well, this is actually a pretty cool study.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hinge Marketing

APRIL 15, 2020

Their analysis of their target market research reveals that both consulting firms and engineering firms are good target markets for their software. They may continue their research and analysis and learn that within the consulting firm market, the mid-sized firms are the best market segment for their offerings. Secondary research.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Adobe Experience Cloud Blog

JANUARY 22, 2009

A research study conducted years ago by Xerox found that salespeople’s effectiveness declines after roughly 18 months. This analysis is that team’s prerequisite to prescribing messages and mediums for delivery. I can’t think of a time we conducted research where the client wasn’t surprised by some of the insights.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Cintell

FEBRUARY 15, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. In a recent study of B2B content marketers, we found that the most effective practices were those that cross-pollinate with each other.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Contently

SEPTEMBER 21, 2017

Compared to the blind bets that most TV execs make based on vague Nielsen data and statistically insignificant focus groups, Netflix’s decision was incredibly informed and logical. According to analysis by The Atlantic , the $100 million bet paid off in three months based on new subscribers. I could go on.

Top of Funnel 164

Top of Funnel Marketing & Strategy Buyer's Journey Content 164

ClearVoice

JULY 12, 2022

ABM uses the data, trends analysis, and a deeper understanding of the ideal customer to only devote resources to clients with an excellent ROI and a better chance of responding to marketing. Case studies. If you find case studies boring, you may not be doing it right. More targeted campaigns. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sentiment analysis in particular will show you how your shared audience feels about your competitor. Use your market research to pave a smoother road for buyers and create better experiences for your current customers.

Work Management 108

Work Management Marketing Management Research B2B Marketing 108

Marketing Craftmanship

MARCH 27, 2013

Some B2B publications, marketing consulting firms and other 3 rd parties with a vested interest in promoting the use of white papers are capable of citing surveys, focus group results and case studies to support the tactic as an effective lead generation and lead nurturing device. Market Analysis? Executive Review?

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

nDash

DECEMBER 16, 2021

Additional examples include: Case studies. Market research: Use focus groups, interviews, and surveys to conduct market research. Complete some legwork to entice a sign-off on the delivery dates you’re pitching by: Completing a competitor analysis. Checklists. Landing pages. Online courses. Pillar pages.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Let’s have a look at some examples of 5 unique A/B testing case studies, set across the 4 core marketing channels that we’re going to cover in this article. The result? Here’s how.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Martech

FEBRUARY 11, 2022

This is why many B2C teams are embracing marketing automation solutions to improve data collection, task streamlining, and audience analysis – all of which help improve personalization. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions. Shutterfly.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116

Single Grain

AUGUST 7, 2019

Case Study). Bright Talent who study and work in the city. By working to understand each segment through research , analysis and dozens of in-depth interviews with target audience representatives, they found valuable insights about each of their segments and the tactics needed to reach them.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods | February 13th, 2009 | no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage. Case studies and customer testimonials. We’re advocates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JULY 9, 2020

The focus group selected for this research were business owners and CMOs, as we wanted to target the decision makers in companies that have previous experience with outsourcing to marketing agencies. The biggest warning sign when choosing the outsourcing partner selected in the survey was “lack of testimonials and case studies.”.

Advertising Agencies 207

Advertising Agencies Paid Search Agency Case Study Case Studies 207

Unbounce

OCTOBER 1, 2018

Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. More importantly, you can run interesting analyses, such as path analysis and landing page comparison. I say this as a marketer. Is it >90%?

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Single Grain

AUGUST 9, 2019

On the contrary, creating buyer personas is a result of detailed research and analysis of your target market. Anonymous online surveys, questionnaires, interactive quizzes, chatbots, focus groups and social media polls are also an amazing way to collect reliable customer feedback and give your buyer personas a boost.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Hubspot

APRIL 20, 2015

It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. Cannabis is already big business, and has the potential to get even bigger.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

It is hard to make those changes, but we've created a bunch of content and there's lots of people out there that will help you make the compelling case why you should be producing more great content and what economic value there is. And in both cases, I want them to go. I empathize with you. My point here is - I want you to do that.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28