The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Adobe Experience Cloud Blog

JUNE 1, 2018

In this blog, we’ll look at how far consumer insights have come as well as the developments we can expect to see in the future. . Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. The Future of AI: Image Analysis and More.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. A market analysis is complex, but your business must succeed. One thing is true; your market analysis can make or break your business! Nonetheless, conducting a market analysis is time-consuming and needs lots of research.

Research 52

Research Paid Search Agency Business Analysis 52

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Deeper evaluation of the competition.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. g) Analysis. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. d) Moderation of Focus Group Discussions and In-depth Interviews. Customer Analysis.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. That’s on the sales front.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Martech Advisor

DECEMBER 6, 2019

It's usually done via product testing, focus groups, and surveys. Always Read Blogs. Don't neglect reading blogs that talk about products or services in your industry. Blogs content moves faster and gets updated more than regular websites. Use blog-specific search engines to discover blogs that cover your niche.

Research 95

Research Marketing Websites Buyer Personas Tips 95

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. Market Analysis: Analyzing firmographic data can provide insights into market trends, competitor landscapes, and potential areas for expansion or partnership.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

ClearVoice

MAY 29, 2023

You gather this information through market research and analysis of the data you have about your existing customers. Some strategies you can use: Conducting surveys, interviews, and focus groups. Conducting competitor analysis. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Modern B2B

MARCH 1, 2024

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy. Get to your “aha!”

Analysis 99

Analysis Custom Publishing Advertising Benchmark Keywords 99

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Valasys

JANUARY 30, 2024

.” Focus groups bring “together a diverse group of your target audience, facilitating open discussions and uncovering deeper motivations, attitudes, and even frustrations. Social media sentiment analysis goes beyond likes and shares, dissecting the emotions and opinions lurking beneath the surface.

Social Media 40

Social Media Research Social Marketing Planning 40

FunnelEnvy

MARCH 18, 2024

Market research involves gathering data from various sources, such as industry reports, competitor analysis, and website analytics. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Is Sentiment Making Brands Stupid?

Branding 100

Branding Brand Identity Analysis CMO 100

TrustRadius Marketing

FEBRUARY 15, 2022

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Market Understanding Through Competitor Analysis. Competitor analysis is crucial for overall market understanding. This leads to better business outcomes in less time.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Consider subscribing to our blog! Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Consider subscribing to our blog! Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

TrustRadius Marketing

MARCH 1, 2021

In doing quantitative analysis, the key is statistical significance. Focus groups are another common qualitative approach. Through qualitative analysis, researchers often learn which variables they should test. You would use this to evaluate which version of a product performs better in an empirical, objective way.

Sample 52

Sample Burn Rate Statistics Analysis 52

Tony Zambito

OCTOBER 26, 2015

Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Content Standard

JULY 24, 2018

Sophisticated tools can monitor complex search queries, provide sentiment analysis , even bring in image recognition and geolocation. Setting up a Google Alert for keywords is a good place to start, as is regularly checking competitor blog comments, LinkedIn groups, and forums. Focus Groups. Desktop Research.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. This information is used for developing intelligence newsletters for the management teams and also for trend analysis.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

ClearVoice

DECEMBER 18, 2023

This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This analysis helps you understand how well your efforts to tailor content to the specific needs of each account are paying off. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Blog at WordPress.com.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand. Target Audience.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Provide a medium for your customers to voice their opinions.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? Customer buying pattern analysis is all about analyzing customer behaviors , and there are plenty of tools that can help. To dig deeper, read our blog post on marketing psychology next. Google Analytics.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content Standard

FEBRUARY 27, 2019

There’s no question about it, the digital landscape is where consumers are living, which is why marketers are bombarding the space with all sorts of ads, email marketing materials, blog posts, newsletters—the list goes on and on. The latest digital arena where marketers are investing time and budgets? Social media.

Social Media 76

Social Media Budget Programs Service Tools 76

Oktopost

OCTOBER 28, 2019

The brands and influencers that have the biggest followings — and the greatest impact on their industries — are the ones who have made themselves a go-to source for news, analysis, and commentary on specific, focused topics. Search for groups related to your industry and area of expertise, then join them.

Personalization 69

Personalization Ad Building Tips Branding 69

Hubspot

JUNE 2, 2015

And if you'd like help with the qualitative part of the buyer persona creation process, you can check out this blog post.). In the example below, we can see that individual contributors tend to become prospects through Academy documents, while managers tend to come in through the blog. Click here to learn more about it.

Buyer Personas 28

Buyer Personas Ad Building Marketing Automation Services Work Management 28

Launch Marketing

APRIL 18, 2018

Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback. Are you leveraging data to unlock and validate the voice of the customer? The amount of data available to us is virtually endless.

Branding 48

Branding Brand Identity Work Management Marketing Management 48