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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

Listen to the Interview… Links… High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji (Amazon) Purna Virji (LinkedIn) Purna Virji (Twitter) “The Value Of Differentiation Will Only Increase As More Brands Follow The Ai Herd: There Are Far More Pressing Issues Marketers Should (..)

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Data Privacy Marks the End of Digital Feudalism

Content Standard

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 billion in 2020.

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How Create a Video Marketing Strategy to Grow Your Business

Optinmonster

Social media clips : Short, engaging videos tailored for platforms like Instagram, Facebook, TikTok, and X (formerly Twitter). Social media platforms like Facebook, X (formerly Twitter), Instagram, and TikTok are also great places for video marketing content. Livestreams : Live videos to build excitement and engagement.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

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Only B2B - Untitled Article

Only B2B

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. She authored Unleash Possible which is getting positive reviews on Amazon. Connect with Samantha: Linkedin | Twitter. His book on Amazon is favorite amongst the techno marketers. Connect with Carlos: Linkedin | Twitter.

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What is pay-per-click, or PPC?

Choozle

a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. Search advertising, most prominently Google Ads, quickly became the preferred strategy. Pay-per-click.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Knowing ahead of time what they are committing to can help increase the response rate.