B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Now we have marketing buyer personas. Even better!

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. Where do they work? B2B buyer personas are a tad more difficult. What does your target prospect do for a living?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. Where do they work? B2B buyer personas are a tad more difficult. What does your target prospect do for a living?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

ClearVoice

MAY 29, 2023

What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. Source: HubSpot 3.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

JANUARY 16, 2020

Helpful demographics to consider would be age, average income, interests, location, and gender. Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. Initially, you'll want to refer to your existing buyer persona (s). Audience Targeting Tips.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

BenchmarkONE

DECEMBER 28, 2021

Some of the other traits used to describe a target audience include: Age. An audience persona or buyer persona is a fictional character representing an individual customer interested in your product or service. Some brands take it a step further and assign alliterative names to audience personas to make them memorable.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Hubspot

OCTOBER 11, 2022

What the Buyer's Journey Looks Like for Consumers in 2022. Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. That trend is particularly prominent among consumers aged 18 to 24. How to Keep Up with Your Buyers. Let's dive in.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Marketri

OCTOBER 25, 2023

Brainstorming ideas in a vacuum simply won’t work. For your value proposition to be compelling and credible, it needs to speak to the specific buyer you’re targeting, in the market segments you’ve chosen to focus on. Knowing your target buyer’s age range, gender, and geographic area is helpful, but that’s just scratching the surface.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Hubspot

OCTOBER 29, 2020

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. age, gender, education, location, and profession). Positioning.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

ClearVoice

APRIL 23, 2020

Weaving the human element into your writing means speaking to a person in a warm, relatable manner, beyond the parameters dictated by your buyer personas , target audience or ideal consumers. Buyer’s guides. Buyer personas. Do their beliefs align with the branding and buyer personas of your client?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Optinmonster

MARCH 16, 2020

Buyer Persona. Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each? OptinMonster’s page level targeting makes it easy to segment by buyer persona. Psychographics.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

LeadSquared

DECEMBER 7, 2020

The next crucial thing to do is to develop the buyer persona. The answers to the above questions require the collection of demographic and psychographic data. A great way to filter out the potential target audience is by creating a buyer persona from the collected data. Identify the audience.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Hubspot

AUGUST 11, 2020

Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. If your ad host offers targeted options, like Facebook or Twitter do, create audience segments based on demographics, like location and age. You can also choose psychographics, like interests and values.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Valasys

NOVEMBER 15, 2019

The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. Learn more : The Philosophy of Social Listening.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Circle Studio

DECEMBER 28, 2017

So how should you handle evergreen content when it starts to show age? 5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War. Conduct One-on-One Interviews to Build Effective B2B Buyer Personas. In fact, it might even be some of your best performing content. Here are some thoughts. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Build buyer personas Before you go any further, take time to identify and create your buyer personas.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Build buyer personas Before you go any further, take time to identify and create your buyer personas.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Build buyer personas Before you go any further, take time to identify and create your buyer personas.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Sharpspring

FEBRUARY 3, 2022

Many companies create a buyer “persona.” If your target audience comprises several distinct segments, you can create a unique persona for each one. The persona may include any of the following, depending on your industry and offering: Age. Marketing Plan Example: ICA and Persona Marketing Templates.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. Pick the best people you’ve collaborated or worked with in order to fully answer these questions. Income level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. Pick the best people you’ve collaborated or worked with in order to fully answer these questions. Income level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Unbounce

SEPTEMBER 16, 2021

How Do Paid Ads Work, Anyway? How Do Paid Ads Work, Anyway? Base your targeting on your buyer personas. Your PPC ad and landing page need to work together like Batman and Robin to achieve your goals. You’ll need to make it specific and show some social proof to back up your claim for this one to work.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

JANUARY 20, 2019

When a piece of content is successful, you’re excited — but you’re not really sure why it worked or how to replicate the effect with future content. According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. Data source: Vision Critical.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Hubspot

FEBRUARY 3, 2014

but still, no one is buying your amazing, anti-aging, weight-loss product. What could really be at work here is that you''re probably ignoring psychographics. What are psychographics? The best way to define psychographics is this: Demographics explain who your buyer is, while psychographics explain why they buy.

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

The Marketing Blender

APRIL 11, 2023

We will also share examples of effective brand messaging frameworks and provide practical advice on how to create a framework that works for your company. We will explain how to identify your target audience and create buyer personas that represent your ideal customer. It should be clear, concise, and memorable.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

B2B Marketing Insights - WE

APRIL 24, 2018

Build your buyer’s persona(s). A buyer persona is a snapshot of who your ideal customer is. Most of the time, this will represent a fictional buyer and not a real person. The buyer persona is made up of things like demographic information, behavior patterns, buying motivators, and goals.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Albacross

MAY 21, 2019

Starting a business is hard work. You’re also competing with companies and brands with a well-established customer base — convincing prospects to take a chance on something new is always going to be hard work. What works for others won’t necessarily work for you. Demographics - Location, age, education.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Hubspot

APRIL 13, 2021

When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Hubspot

JANUARY 9, 2014

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. The contact data you have to work with depends on what information leads share with you on forms. So, the world is your oyster.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

MAY 31, 2012

So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. 4) Persona. 3) Gender.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Salesforce Marketing Cloud

JANUARY 18, 2024

Research your ideal prospect Many companies create a buyer persona that outlines the demographics, psychographics (needs, wants, and behaviors), and communication preferences of their ideal prospect. If you don’t have access to a buyer persona, spend time researching your target market.

Process 59

Process Ad Building Work Management Buyer Personas 59

Litmus

MAY 20, 2021

A persona—sometimes called a user or buyer persona—is a representation of your key audience. It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. What makes a good persona? First, a definition is in order. Curb your own biases.

Work Management 140

Work Management Effectiveness Paid Search Agency Marketing Management 140

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. These might include age, gender, nationality, marital or family status, and more. Create persona profiles for each customer type.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69