Walker Sands

AUGUST 18, 2021

Now, I’m excited to share the next milestone in our journey by announcing that Walker Sands has acquired March Communications , an integrated tech PR agency with offices in Boston and Atlanta. Creating a Leading Agency, Together. Growing Our Careers, Together. That will not change.

PR 52

PR Demand Generation Agencies Ad Agencies Demand Generation 52

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency! One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Brand Identity 84

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A videographer?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

KoMarketing Associates

SEPTEMBER 28, 2016

That content can then be shared on social media channels. What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. — Producerism: Being Your Own Media. The content team should be watching time on site and evaluating what is sticky.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website. 6) Podcast booking service.

Link Building 110

Link Building Work Management Marketing Management Service 110

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. She joins the podcast today to talk data, measurement, and real influencer action.

PR 80

PR Training Advertising Agencies Paid Search Agency 80

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Download with Heather & Janelle: Action through the ears. This experience taught me two things.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. No problem, just watch the Podcast! Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

LeadSloth

OCTOBER 20, 2009

This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. Ad Agencies can just buy the ad space to get eyeballs , but you pay dearly for it. Ad Agencies can just buy the ad space to get eyeballs , but you pay dearly for it. This is blasted out to a mass audience.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Nicole’s career took off from the agency world, where she started in PR and focused on healthcare IT. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . Social Media Management. PR-Related Tasks.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

BenchmarkONE

JULY 20, 2022

Check them out and make sure you follow them on social media for the latest tips. . Bryan Kramer believes that “social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves.” 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Walker Sands

NOVEMBER 19, 2020

Tech media expert Sam Whitmore of mediasurvey.com has been producing in-depth analysis of how the pandemic is impacting tech media. Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. Soon, media outlets picked up the story as the unruly baker’s star continued to rise. In fact, one PR professional told him he was “playing it all wrong.”.

Tips 93

Tips Viral Marketing Paid Search Agency PR 93

Convince & Convert

JULY 6, 2015

One of the many things he does is sit down with Salesforce customers and talk to them about social media to help them make the right decisions. Prior to that, he spent 15 years in Atlanta, where he led social media at the Coca-Cola company for about four of those years. Content Marketing & Social Media Marketing.

PR 139

PR Paid Search Agency Advertising Agencies Skype 139

B2B Digital Marketer

JUNE 10, 2021

Over the course of his career, Eric ran promotions at a global PR agency, founded a content management platform with clients such as Dunkin’ Donuts, LinkedIn, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Advertising Agencies 52

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. Here are scenarios where experts outline the importance of vetting sources for blogs and podcast guests. Vetting Sources: Once Burned, Twice Shy.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? Have PR practitioners benefitted?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Stevens & Tate

FEBRUARY 20, 2020

For example, PR helps maintain your reputation through winning audience approval. PR offers an excellent toolset for generating attention, whenever there is something newsworthy. Your PR agency will have the right connections already in place, that way when your company has something newsworthy to share with the public.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

ClickZ

SEPTEMBER 23, 2022

Peter Prodromou is the President of Boathouse, a full-service marketing and strategy agency. He created Racepoint by merging two companies – Racepoint Group (a PR and PA consultancy) and Digital Influence Group (a media marketing and creative services company) – to create a content-driven marketing strategy and services leader.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Convince & Convert

JULY 14, 2013

They don’t have the backstory, or the history or any experience with the client or agency whatsoever. If you want to know within one paragraph how business-savvy and competent an agency is, just read the “results” section of one of their awards entries. Jay is the founder of [link] and host of the Social Pros podcast.

Paid Search Agency 144

Paid Search Agency Advertising Agencies Work Management Marketing Management 144

Convince & Convert

MAY 2, 2016

Not only is Geeta Nadkarni a fantastically disruptive force in the PR market, she is the creator and President of Baby Got Booked! and Baby Got Booked Labs, part of her suite of businesses at Geeta Nadkarni Media Inc. Why no small business should ever hire a PR agency. Media happens to people who have good stories.

PR 80

PR Advertising Agencies Paid Search Agency Class 80

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClickZ

MAY 25, 2022

Keen to avoid being just another brand adding nothing credible nor relevant to their customers, Heineken sought the expertise of agencies and publicists who could guide them to the right platform and help them build it. What’s next for Heineken’s metaverse marketing strategy? This was a first move into the metaverse for Heineken.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Convince & Convert

NOVEMBER 15, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich’s team is a conglomeration of in-house talent and agency support. Erich Marx, Nissan @emarxe. Please Support Our Sponsors. Listen Now.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

MARCH 16, 2016

The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state of public relations.

PR 95

PR Public Relations Advertising Agencies Paid Search Agency 95

SmartBug Media

OCTOBER 31, 2022

On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. In summary, your lead source is “paid media,” and your conversion event is “content download.”. You can also listen to the full podcast episode here to learn more. Where do those leads come from?”. We hope you find it useful.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52