DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Real-World Example: Design agency Design Joy offers subscription-based graphic design for businesses of all sizes.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

KoMarketing Associates

NOVEMBER 29, 2017

As high-tech marketers turn to ABM, agency-based marketers continue to deploy this tactic in an effort to generate ROI. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. Investment in a content management system and campaign management tools were a close second and third.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

ANNUITAS

MAY 31, 2023

It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.”

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

SEPTEMBER 28, 2022

Hear how ZS, a global technology and consulting firm, partnered with Quarry, a B2B demand generation agency, to help them break through the noise and reach key decision makers at their top accounts. The post Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers appeared first on Demandbase.

Demand Generation Agencies 62

Demand Generation Agencies Account Based Marketing ABM DemandBase 62

Martech

OCTOBER 27, 2023

Although it’s not the first to offer IP address protection, “Google appears to be going harder than most of the big players,” said Aaron Grote, VP of digital products at data-driven agency Stirista. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems.

Account Based Marketing 120

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 120

DemandBase

MARCH 30, 2020

That’s why businesses partner with agencies, vendors, consultants, etc. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. Optimizing to the wrong, usually short-term, KPIs like CTR. Trust in specialization and expertise and see it through.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

DemandBase

NOVEMBER 19, 2018

Agencies, Systems integrators, and other service providers—who are active in about 50% of all B2B companies, helping them to make effective use of their CRM, Marketing Automation, and related martech investments—were nowhere to be found. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. Online ad agency Roast and ad platform Teads did an exhaustive study that concluded contextual targeting and demographic targeting with third party data worked about equally well.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

The ABM Agency

FEBRUARY 27, 2024

Recognizing this diversity, The ABM Agency has crafted a maturity model that is inherently modular, allowing businesses to identify their current position and navigate towards their desired end state in a structured yet flexible manner.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

DemandBase

OCTOBER 9, 2019

Back in May, we announced the Demandbase ABM Ecosystem and had fun showing off many of the cool integrations like Folloze , Drift and Sigstr that our technology partners have built to help customers extend their ABM stack. The post The Demandbase ABM Ecosystem is growing! We’ve added agencies and service providers.

DemandBase 13

DemandBase Paid Search Agency Account Based Marketing Advertising Agencies 13

KoMarketing Associates

APRIL 24, 2017

About 47 percent of PR agency professionals said the same. Just seven percent of PR agency professionals said they believe public relations will become a distinct, separate function from marketing. Approximately 12 percent of in-house PR employees agreed. AI and Its Impact on Marketing.

PR 120

PR Public Relations DemandBase Paid Search Agency 120

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

JUNE 29, 2021

The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Content4Demand

MAY 19, 2020

Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre ( Terminus ), Brandon Redlinger ( Engagio ), Tyler Lessard ( Vidyard ), Mark Bornstein ( ON24 ), Andrew Mahr ( Triblio ), Peter Isaacson ( Demandbase ) and Alicia Esposito (Content4Demand). Connecting With Context. A Simple ABM Game Plan.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

DemandBase

MARCH 4, 2019

Others, like Tom Stein, founder of the global B2B marketing agency Stein IAS , are adamant that your ABM approach won’t be nearly as effective without a strong dose of creativity added into the mix. A: We’re a B2B specialist agency that’s been operating continuously for 46 years. Is there room for it?

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. If you work for an agency, ActiveDemand is a great option to look into. Price : Contact for pricing. Image Source. Image Source.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

SEPTEMBER 10, 2018

In working together and crafting the Demandbase + Intelligent Demand partnership, we have stress tested this challenge of finding the first joint win. He does this mostly by leading Intelligent Demand, a full service, integrated revenue agency, where he is CEO and Chief Strategist. We’ve compared notes along the way.

Account Based Marketing 40

Account Based Marketing DemandBase Advertising Agencies ABM 40

DemandBase

MARCH 5, 2019

Invest in point tools or partner agencies that use changes in account-activity as the triggering action to determine the frequency and intensity of the tactics. appeared first on Account-Based Marketing – Demandbase. Account B remains the same). Resist the need to architect a lot of frequency and timing upfront.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

Kabbage

NOVEMBER 9, 2016

Why should I read it: Heinz Marketing, a Seattle-based marketing agency founded by Matt Heinz, provides daily insights on B2B marketing news, trends, and helpful how-tos. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Lake One

OCTOBER 11, 2023

Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations. They chose to work with a specialist tech agency called Volume to build a CAP that could be trained to learn quickly and answer questions in more detail.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Experts Weigh In appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Top Rank Marketing

AUGUST 14, 2023

Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. Or you might meet someone from a vendor or an agency during the many networking events. The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Kabbage

NOVEMBER 9, 2016

Why should I read it: Heinz Marketing, a Seattle-based marketing agency founded by Matt Heinz, provides daily insights on B2B marketing news, trends, and helpful how-tos. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

SEPTEMBER 28, 2021

One company we surveyed even hires an agency to come up with specific branding for each of these top accounts.). The post How to Segment Your Accounts By Potential Value for Pro-Level ABX appeared first on Account-Based Marketing – Demandbase. Consider internal chat groups or forums for each account.

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

Valasys

OCTOBER 5, 2018

Through integration with Demandbase, Eloqua offers Account-Based Marketing capabilities. Responsive landing pages that feature image carousels with rotating images and video backgrounds can be built by marketers without needing technical expertise or outside agency support. Restructure and enhance the sales process .

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Valasys

MARCH 25, 2019

Agency Stein IAS had been leading the nominations with 17 nomiations in 15 categories and ended up victorious in 3 including ‘Martech team of the year’ with Nuix, ‘Best use of demand generation’ with HSBC and Marc Keating, chief innovation officer of Stein IAS, won the title of ‘Martech visionary of the year.’. Martech agency of the year.

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

Unbound B2B

FEBRUARY 6, 2023

The company designed 100 burger kits and sent them to the executives at both McDonald’s and its media agencies. A “integrated account-based program” much of the product functionality revolves around ABM analysis (so much so that Demandbase literally wrote a book about it) and giving marketers insights on how to optimize their outreach.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

The Lead Agency

MAY 15, 2018

Account-based marketing companies, such as Demandbase, are developing their software services to handle personal data requests. Demandbase’s first Chief Privacy Officer, Fatima Khan, has said, “we’re in the process of finalising an API build that will allow us to get data on an individual and return it to that individual if requested.”.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59