An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? When selecting keyword or phrases, adding any word or phrase that’s relevant to your business may sound like a good idea.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Clicking on that download button captures the lead’s full name, email, and user name.
Lessons Learned From Spending $25 Million Dollars On AdWords
OCTOBER 5, 2015
AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google searches through relevant content that matches a specific list of targeted keywords.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! First, Create a Killer Keyword List. Understanding the Difference Between General and Specific Keywords.
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
You’re paying for impressions and clicks on sites you don’t own. Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. AdWords Only Tactic. Use AdWords customer match.
8 Tips to Boost Health Insurance Enrollments with Online Advertising
MAY 8, 2015
To learn more about this study from AdGooroo, click here. We realize that not all health insurance companies have millions of dollars per year to invest in their digital advertising efforts. It also allows you to quickly deploy responsive landing pages at a very low cost.
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. Source: PC Daily Tips. First, go to your Google AdWords account to set up your campaign.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Cost Per Conversion (CPC).
7 Ways to Get More Value From Your PR Campaigns
MAY 10, 2016
Check out these seven helpful tips for becoming the ultimate PR completionist below. Fresh Web Explorer is a tool created by Moz that lists any recent pages that feature a keyword you input into the search bar. It works best using a variety of keywords.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
Generally, you can find your tagged site visitors on the network many times per day, several days per week, and across many different sites. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. Emotions That Make People Click on Content.
10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
SEPTEMBER 16, 2013
Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Raise awareness by choosing relevant keywords and creating unique ads to highlight your work.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price.
Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
DECEMBER 27, 2016
As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. High ROI is Costing You Money. The Definitive Guide to Keyword Research.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
OCTOBER 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.
Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
DECEMBER 27, 2016
As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. These changes were significant and have quite the impact on the ads’ average position and cost-per-click since they dropped positions 9 and 10 and also have moved 4 of the 8 ads to the bottom of the organic results, rendering them nearly invisible. The most expensive keywords in AdWords.
More of the Best Website Marketing Tools
JANUARY 15, 2007
Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.
4 Key Factors When Assessing Your Content Marketing ROI
JANUARY 6, 2016
Turn to the Google AdWords Keyword Planner tool to find the cost per click (CPC) for the primary keyword in each piece. . Multiply your organic entrances by the CPC for each primary keyword in every piece of content.
Growing your business in a world without Google
DECEMBER 14, 2010
Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM).
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. What are the real reasons many seemingly-promising business ideas fail?
10 Tips on How to Write Better Pay Per Click Ad Copy
DECEMBER 6, 2016
And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. And many of you reading this know all about the pay per click basics. Carefully picked your keywords for optimal conversions (not just to nab tons of traffic). Grouped your keywords into tightly-related ad groups. Added negative keywords – both at the campaign and at the ad group level. Numbers get more clicks for article titles.