ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more via @rachelcw on @clearvoice #contentmarketing #offpageoptimization #marketing Click To Tweet. Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

B2B Memes

OCTOBER 4, 2010

journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 100

Trends Advertorials Brand Identity Branding 100

Moz

MAY 17, 2020

This led me to develop a new framework aligning SEO with other marketing activities. My client was planning to run a marketing campaign starting in October. This insight was huge, because it meant that SEO could break free of the classic silo and be part of other marketing activities. How often do marketing campaigns ignore SEO?

Case Studies 73

Case Studies Case Study Studies SEO 73

Contently

JULY 22, 2016

Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. “Her vision is to be a leader in real-time personal marketing communications. . “Her vision is to be a leader in real-time personal marketing communications.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. “Her vision is to be a leader in real-time personal marketing communications. . “Her vision is to be a leader in real-time personal marketing communications.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Brandpoint

MARCH 21, 2024

If you’re in marketing, you’re familiar with the terms “sponsored content” and “branded content.” It’s a source of confusion for PR pros and marketers who are just trying to get the word out about their brand’s awesomeness. Obviously advertorial. Are they the same?

Advertorials 62

Advertorials Brand Identity Branding Content 62

Content Standard

MAY 17, 2018

When everything is running smoothly for a business, marketers get to serve primarily as the bearers of good news. Audience perception can be a fickle thing to manage, and this means that misconceptions, bad PR, or a host of other pressures can result in your marketing team fighting uphill battles for reputation. One Currency.

Work Management 47

Work Management Marketing Management Service Ethics 47

Hubspot

AUGUST 13, 2014

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. The Tactics of Content Promotion.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. MAT releases work seamlessly within integrated marketing campaigns to help ensure that you reach the right audience where they are.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

Biznology

JUNE 26, 2012

I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. .” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

ClearVoice

MARCH 8, 2019

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. PR pros will be able to spend less time researching and pitching multiple journalists and editors.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Biznology

OCTOBER 18, 2016

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration. My Personal Digital PR Philosophy. Try out all the tools : it’s a buyer’s market.

Class 80

Class Long Tail Marketing Blogger Media 80

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Include message boards, forums, etc.,

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Content marketing.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

QuanticMind

MAY 30, 2023

Under piles of stylized marketing fluff, it can be challenging to discern the fundamentals changing the industry, from carefully crafted narratives propagated by solution providers. What sort of made me go down the pathway of the newsletter specifically was more like an evolution of the marketing strategy that I had for the consultancy.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Online Marketing Institute

MARCH 24, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Brandpoint

APRIL 20, 2022

If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet. And this powerful marketing and PR tool has evolved to accommodate a wide variety of content.

Video Marketing 90

Video Marketing Distribution PR Advertorials 90

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Marketing Craftmanship

DECEMBER 11, 2014

Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News.

Advertorials 100

Advertorials Pricing Price Brand Identity 100

Hubspot

MAY 1, 2020

61% of marketers say that generating leads and traffic is their biggest challenge. Marketers can use content amplification to boost ROI and brand awareness. For instance, if you have a content offer you want to pull more people towards, try incorporating a promotion into your email marketing strategy.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101