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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

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Will CTV Advertising Take Over Mobile in 2019?

Martech Advisor

Marketing advisors are already calling Connected TV the future of video advertising. Half a century ago, no one would expect that television would take over the world. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 Learn the true potential of the environment.

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Most Subscribed YouTube Vloggers in the Philippines (2024)

Spiralytics

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities.

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CTV Advertising FAQs

Porch Group Media

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads. Make them mobile-friendly. And video marketing for these companies can still be cost-effective if done correctly.

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