ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. He explained how marketers can use marketing automation to win in the engagement economy. Yes, I really met Fabio.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Valasys

OCTOBER 19, 2022

We all understand that the marketing environment has been dominated by the digital domain, but when running businesses, we cannot disregard the phygital marketing tactics. Companies can give clients individualized communications via email, SMS text, social media, and other channels by using marketing automation software.

Planning 52

Planning Marketing Automation Services Paid Search Agency Multi-Channel 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

NuSpark Consulting

JULY 13, 2016

However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. However, many are still missing the boat when it comes to using social platforms to nurture those B2B leads. Only 27% of top companies say their C-level execs are active on social platforms.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. Email Is More Than a Sales Channel.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

NuSpark Consulting

AUGUST 23, 2012

It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. Blogs are an ideal medium for fresh content. Remember: helpful content builds trust- trust builds leads- leads become sales.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. Blogs are an ideal medium for fresh content. Remember: helpful content builds trust- trust builds leads- leads become sales.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

NOVEMBER 11, 2013

Whether it’s power tools or caffeinated beverages, companies are finding the why that fuels the brand and marketing that with dedicated video experiences on their websites. Every company will employ a Director or VP of video strategy With the demand for video content, you also need people to manage the medium.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Tell us a little bit about how you got into B2B marketing and what you like most about it.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

SnapApp

JANUARY 10, 2016

It’s a brand new year, which for many of us means brand new marketing initiatives. . Is interactive content one of the new tools you’re adding for 2016? . Consider incorporating one of the following 5 content types into your marketing mix this year. Interactive White Paper . If not, it probably should be.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Vidyard

MARCH 28, 2017

At Influitive , we’ve worked for the past five years to build a whole new category of marketing—advocate marketing—to help B2B companies ignite growth through the voices of their customers. It’s my job to educate our prospects on what advocate marketing is, why it’s important, and why they need it. Enter Camp Counselor Buck.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

accelerate agency

APRIL 11, 2023

The SaaS business model: How a SaaS company works How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 Software as a Service (SaaS) companies of 2023 Dialpad PandaDoc Sage Vonage Databricks RealVNC Paylocity Platform.sh billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. I have my concerns, however, about extending it to lead nurturing and the email medium. But maybe that’s just me. Occasionally? Not so much.”.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. CAC also helps measure the effectiveness of your marketing strategies. It enables you to manage your revenue and expenses more efficiently.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

SEPTEMBER 20, 2010

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Zoominfo

JULY 11, 2018

The Importance of Content Marketing. Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). The last 9% are taking first steps with content marketing.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

ClearVoice

JUNE 17, 2019

Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough. Decreasing your bounce rate, increase the time spent on pages, and moving users into a trackable marketing funnel is the ultimate goal. Content strategy vs. content marketing: What is the difference?

Marketing Automation Services 94

Marketing Automation Services Traffic Budget Programs Lead Ranking 94

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times. This year look for one on Marketing Analytics and an update on social media lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. In 2020 it is becoming an increasingly important tool in B2B lead generation. A tool that most successful businesses are utilizing, and you should be too.

Top of Funnel 169

Top of Funnel Lead Generation Paid Content Sales Qualified Leads 169

Zoominfo

JULY 21, 2019

The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 92% of content marketers say their organization views content as a business asset ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Digital Marketer

OCTOBER 5, 2020

However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Marketing, on the other hand, is the action of promoting your brand, products, or services. . Why Content Marketing Is Essential for a Well-Rounded Marketing Plan.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. Approximately 64% of marketers invest in SEO strategies and tactics. According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes. Don’t trust me?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70