10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
Leadspace
JANUARY 22, 2018
It’s another to give credit where it’s due with regard to traffic channels or mediums that make up the customer journey. Just like we use lead scoring to score visitor intent, various channels and mediums should be “scored” on their contribution to moving people through the funnel. You haven’t defined your lead funnel or scoring.
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