Hubspot

AUGUST 14, 2017

As it turns out, there is such a thing as too much video -- and it happens when publishers “pivot to video.”. No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. No, not that kind of pivot.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Hubspot

MARCH 25, 2020

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Did you know that 97% of people learn more about a local company online than any other medium? In this guide, we break down local marketing and a slew of helpful strategies to help you get started.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Vidyard

MARCH 9, 2015

Yet there are many myths still residing in the minds of marketers. It’s Expensive Incorporating video marketing into your regular, online marketing activities doesn’t have to take a significant chunk of your budget. It’s a pre-funnel, brand awareness tool Video can be so much more than a brand-building tool.

Video Marketing 51

Video Marketing Paid Search Agency Digital Marketing Funnels Advertising Funnels 51

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. “The standard marketing budget allots bigger budgets for top-funnel marketing content. Wait, a whole story in one minute?

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Outbrain

DECEMBER 19, 2022

Every time you hit publish on a new blog, you should have a few promotion tactics to reach the intended readers. Email marketing remains the gold standard for personalized communication in a world of changing social media algorithms. Create a distribution pipeline for social media. That’s not all.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. How do you optimize for international markets? How do we communicate the value of SEO to our customers?

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Outbrain

OCTOBER 13, 2020

Throughout this Revenue Optimization Series , we’ve delved into four main pillars to maximizing publisher revenue: Reporting, Data, and Insights : Establishing your data framework to test and optimize. Below you’ll find sample bullet points for a fictional publisher to help make this exercise a little easier to follow. New audiences?

Planning 26

Planning Optimization Advertising Agencies Funnel Advertising 26

Sharpspring

JULY 1, 2020

As a marketer, your goals likely include generating qualified leads, establishing thought leadership in your field and building brand awareness. Even with the growth and evolution of marketing automation , one thing still holds true — content reigns supreme! What is Owned Content Distribution? Guest Posting.

Distribution 98

Distribution Top of Funnel Marketing & Strategy Content 98

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Distribute Lead Magnets : Entice new visitors with valuable content, coupons, freebies, and more. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” For our discussions, we’ll focus on digital content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Click To Tweet.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Scoop.it

FEBRUARY 3, 2022

The right combination of landing pages, marketing tools, and premium plugins can mean the difference between surviving and thriving in today’s digital environment. Find out how to get the most from your WordPress project without overspending on development and marketing services at the same time. Use a code-free website builder.

Marketing Websites 96

Marketing Websites Tips Top of Funnel Bandwidth 96

Hinge Marketing

SEPTEMBER 25, 2019

Content is the atomic particle of all digital marketing. . Rebecca Lieb, in her book Content: The Atomic Particle of Marketing , describes content as the single most important element of any marketing campaign. While the digital universe allows us to fake many things, you can’t easily fake expertise.

Marketing & Strategy 97

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 97

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. Prospective customers develop a positive perception of your brand , making them more receptive to your offerings. Analyze customer data.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

BenchmarkONE

FEBRUARY 17, 2022

Competition in the content marketing arena is heating up. Statistics show that the number of brands that are actively using content marketing has grown by 12% between 2020 and 2021. . To succeed, you have to master content marketing and use creative ways to set yourself apart from competitors. What’s Content Marketing?

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

The Lead Agency

MAY 12, 2022

Blogging has become a staple in almost every B2B marketing strategy. Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the industry AND, if done properly, start to convert those visitors to genuine leads.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 113

Work Management Campaigns Marketing Management Advertising Agencies 113

ClearVoice

SEPTEMBER 14, 2020

where it fits organizationally (UX or marketing?), and what actual skillsets define the discipline (marketing, user experience, technical?), Without it, it’s difficult for prospects and customers to connect the dots — to travel down the marketing funnel from curiosity to conversion without friction or confusion.

Design 106

Design Marketing & Strategy Marketing Strategy Enterprise Management 106

SnapApp

NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SalesIntel

OCTOBER 26, 2022

Outline Your Sales Funnel. Developing a clear outline of your sales funnel or customer journey is the foundation of successful customer experience management. Before you can connect with your audience and sell your SaaS product, you must understand their challenges, behaviors, and place in the customer journey.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 87

Work Management Campaigns Marketing Management Advertising Agencies 87

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

KoMarketing Associates

MARCH 9, 2017

There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. Below are some insights on content marketing and why content architecture is so important to your strategy. Why Does Content Organization Matter?

Top of Funnel 153

Top of Funnel Webinar Metrics B2B Marketing Marketing & Strategy 153

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. What Is Content Marketing? 7 Types of Content Marketing Channels.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production 2.3 Video Content Marketing Statistics 2.11 Video Marketing Statistics.

Statistics 157

Statistics Video Marketing Planning Business 157

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Screen Truepress L350UV.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60