Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Marketing Insider Group

JUNE 10, 2024

Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales. In short, product analytics involves collecting, measuring, and analyzing how customers interact with your products, services, and marketing content. Imagine product analytics as your business’s GPS.

Analytics 228

Analytics Top of Funnel Marketing Analytics Tools Product 228

Lead Liaison

NOVEMBER 22, 2022

The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! This is why Lead liaison has developed the new Lead Analyzer !

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Binary Demand

JUNE 12, 2024

[ps2id id=’overview’ target=”/] B2B lead generation is vital for sales and marketing, driving business growth, expansion, and revenue. Without leads, businesses would struggle to thrive. The rise of Artificial Intelligence (AI) has revolutionized lead generation, making the process faster and more efficient.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Sales Qualified Leads 52

Lake One

AUGUST 9, 2022

This is probably because the company lacks a mid-funnel marketing strategy. Read more about creating a successful mid-funnel marketing strategy below. What is The Content Marketing Funnel? . Before we talk more about a mid-funnel marketing strategy, let’s start with the basics. . Case Studies

Top of Funnel 52

Top of Funnel Marketing Funnels B2B Marketing Advertising Funnels 52

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: Grand View Research.

Lead Ranking 342

Lead Ranking Analytics Marketing AI Marketing Budget 342

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. Email Segmentation Best Practices.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing owes its success to its timeliness — it’s all about giving your audience information that’s relevant and valuable when they need it. How does it work?

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

Marketing Analytics Tools 106

Marketing Analytics Tools Segmentation Analytics Google 106

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. Introduction Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. Streamline communication and processes between marketing and sales for better lead handling.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. But then they also had a strategic problem, which is their marketing performance was declining. Welcome to the Movers and Shakers podcast.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

PureB2B

JANUARY 22, 2022

As a digital marketer your day is mostly comprised of two things – running marketing campaigns and balancing the analytics from said campaigns. Data enrichment has become somewhat of a buzzword in the digital space, and as it gets defined, it’s worth looking into just how it effects and molds your marketing funnel.

Top of Funnel 62

Top of Funnel Marketing Funnels Digital Marketing Funnels Demand Generation 62

Go Beyond SEO

JUNE 21, 2023

Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers. In other words: lead generation. Think of it like fishing.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Go Beyond SEO

JUNE 21, 2023

Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers. In other words: lead generation. Think of it like fishing.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. We’re back with another set of tips and ideas that might just sky-rocket your marketing strategy. And this time it’s all about how to improve your lead segmentation through interactive content. . Our videos and segmentation blogs are proof of that.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Act-On

JUNE 13, 2024

But most marketers also know the real work begins after that. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn. Multichannel marketing is frequently used for new customer acquisition but is often overlooked as a strategy to increase customer retention.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. Decide which customer segment (e.g., Don’t let new leads get away!

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

6sense

NOVEMBER 19, 2021

In the world of marketing, segmentation has some serious street cred. The practice, which clusters accounts and contacts into subgroups for marketing actions, has existed since at least the 17th century. Archaeological evidence indicates Bronze Age traders segmented their buyers, too. . Segmentation is the O.G.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. More engagement with the rest of your marketing campaign content.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Paid Search Agency 102

Paid Search Agency Ads Campaigns Ad Building 102

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104