Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

FunnelEnvy

MAY 27, 2024

Evaluating your SaaS marketing conversion rate can feel like peering into a black box. You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified? What are the warning signs of problems in your funnel? Is the flow of qualified leads into your funnel slowing down?

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Lead Ranking 67

SmartBrief - Marketing

AUGUST 2, 2023

B2B, after all, is all about thoroughly educating customers and forming deep sales relationships. But there is one category of consumer products that faces very similar challenges to the B2B space and may provide a roadmap for how to create more demand: luxury. I believe these tactics can offer a wealth of opportunity to B2B marketers.

B2B Marketing 52

B2B Marketing Paid Search Agency Advertising Agencies B2B 52

Televerde

MAY 13, 2024

Today’s B2B buyers have more information and options than ever before. A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity? times higher. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

KoMarketing Associates

SEPTEMBER 16, 2020

And yet, many B2B marketers have still held back from adopting ABM. If you have not yet implemented an ABM program, this hesitance among your peers is actually good news. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Metadata

OCTOBER 19, 2022

We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. Learning what’s working, what doesn’t, and what’s shaping the future of B2B marketing from the best is what DEMAND is about.”.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Marketing Interactions

FEBRUARY 20, 2022

In B2B marketing and sales, we talk a lot about our buyers’ pain or need. Once we’re “informed,” we talk to colleagues or peers to bounce ideas around and get input and feedback. Pretty soon, you notice display ads from a vendor you slightly remember from your search activity—as if they’re stalking you wherever you go online.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers? That’s where community-driven content comes in. Are you using these platforms to collect intelligence?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. What is the ‘Dark Funnel’? But in recent years it’s become a hot topic for B2B marketers.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

MKT1

FEBRUARY 8, 2023

marketingtwitter 8:12 PM ∙ Aug 5, 2022 51 Likes 1 Retweet Over 2 years ago, I wrote my first MKT1 newsletter on B2B org charts –it was a hit and it really illuminated for founders, marketers, and other teams what a modern B2B marketing org chart looks like. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Martech

APRIL 26, 2022

ABM components include: Strategy development Tech stack Asset creation Paid ad channels Expertise to run campaigns and analyze results. ABM components include: Strategy development Tech stack Asset creation Paid ad channels Expertise to run campaigns and analyze results. In particular, will it fit in your budget?

Account Based Marketing 90

Account Based Marketing ABM Paid Content Cost 90

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Stricter privacy regulations highlight the urgency to adopt first-party data strategies. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. That’s true of our space too.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Things are about to get real.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Only B2B

FEBRUARY 26, 2020

However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. This can be a great way to add value and improve your relationship with the customers as they move further ahead through your sales funnel.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can cut through the noise. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

sagefrog

FEBRUARY 14, 2024

Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Let’s break down why behavioral science is essential to good marketing and how the strategies in this book can be utilized.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . Extending this logic to B2B is easy, business executives are searching for solutions to problems that you can solve. We have all been hearing that data is the new oil. What Is Intent Data?

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. This stage of the sales funnel is when you illustrate your superior customer service skills to your prospects. Now, you have to close the deal and ensure that they become customers.

Peer-to-peer 159

Peer-to-peer B2B Top of Funnel Urgency Marketing 159

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. I’d argue that over the past couple of decades, B2B websites have not changed as much as we’d like to accept. It is also obvious that B2B websites are far less interesting than those of B2C companies.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. Things are great, but your time is also stretched too thin. Are There Risks Associated with A Team Lead Role?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Throwing up ads and compelling creatives just isn’t the same as connecting to your customers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

ANNUITAS

FEBRUARY 16, 2023

So, now more than ever, it makes sense to be thinking about adding a Chief Growth Officer to your e-team. Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

Adobe Experience Cloud Blog

JUNE 21, 2016

You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. ” Your boss is asking you for it. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

EveryoneSocial

JANUARY 26, 2021

In fact, 75% of B2B buyers use social media to make purchasing decisions. That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Best B2B Social Media Strategies. Define goals.

Social Media 62

Social Media Sales Management Media Marketing & Strategy 62

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. Recently, LiveOak Venture Partners hosted a network & learn panel discussion with some of Austin’s B2B tech and marketing leaders (including Launch Marketing CEO, Christa Tuttle).

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48