Lead Scoring: Tools and Tactics to Convert Customers
Act-On
APRIL 29, 2024
Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” It’s a lot less intrusive to introduce a demo or CTA once someone has engaged repeatedly, versus if they downloaded one piece of content,” Suzy says. “It
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